How long have you known your ag retailer?

While price and product availability are table stakes, farm customers say that trust and stability are crucial to an ag retailer’s success.

November 7, 2013 – A recent study conducted by Stratus Ag Research reveals that trust plays a key role when farmers decide how much of their business to give to each retailer. While price and product availability are important factors that farmers consider, the…

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Different Retailers Attract Different Customers.

Ag Retailers know that every farmer is unique and that it’s good business to keep those differences in mind when dealing with customers. Retailers can take that to the next level by planning customized approaches for different customer segments.

June 15, 2013 – Stratus Ag Research asked 1,100 Canadian farmers how they decide where to buy their crop inputs. “All farmers need a retailer they can trust.  They want their retailer to have reasonable prices and the right products in stock,”…

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Do Growers Trust You? It’s the Key for U.S. Ag Retailers

Retailers succeed by taking the time and the right attitude to build trust with their customers.

June 12, 2013 – U.S. farmers report that trust is the key to giving more of their business to a retailer.  Many farmers spread their business around to more than one retailer, but they don’t spread it equally.  Those…

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One Million Acres of Glyphosate Resistant Weeds in Canada:  Stratus Survey

Farmers across Canada are taking notice, as resistant weeds follow U.S. trends. May 29, 2013, GUELPH, ONTARIO – Canadian farmers are reporting that 1.1 million acres of cropland are infested with species of glyphosate resistant weeds, according to a survey by Stratus Ag Research.

May 29, 2013 – The million acres makes up 1.3% of total crop acres in Canada, but 6.7% of farmers said they have the problem on at least part of their land.  The survey found that 10.9% of farms in eastern Canada are infested, compared to 5.4%…

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Glyphosate Resistant Weeds – Intensifying

Not only are glyphosate resistant weeds spreading geographically, the problem is also intensifying with multiple species now resistant on an increasing number of farms.

January 25, 2013 – US farmers told us that 61.2 million acres of cropland are infested with glyphosate resistant weeds, almost doubling since 2010. Stratus has asked thousands of US farmers about resistance, with surveys across 31 states over three years. The trends are dramatic: Nearly half (49%)…

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