Owen Roberts Talks Field Data Management Practices with Stratus Ag Research

2016 Survey by Stratus Ag Research shows gap between precision data collection and use.

May 8, 2017 – Results of the Stratus Ag Research 2016 Field Data Management study show a gap in the collection of data in precision agriculture by farmers, and their management of the data to improve operations. Owen Roberts, director…

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AgProfessional Features our Newest Syndicated Market Research Project

Farmer survey highlights need for agronomic data management services

May 8, 2017 – AgProfessional's editor-in-chief speaks with Krista MacLean, project manager with Stratus Ag Research, about findings from a Field Data Management study conducted in 2016. The study, which surveyed 839 U.S. farmers and 709 Canadian farmers, showed a gap between data collection…

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Is giving the customer what they want really the best thing?

Stratus Ag Research recently surveyed 1,800 farmers across the United States about their local ag retailer. We wanted to further understand the interactions that ag retailers have with their farmer customers.

September 21, 2015 – We have all heard the experts say that success comes from first knowing what your customer wants.   But, there have been other famous perspectives that provide a very different point of view of the traditional “the customer is…

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Is the Price-Shopper an Illusion?

How did David Copperfield make the Statue of Liberty disappear in 1983? How did Criss Angel levitate? How did Harry Houdini walk through a brick wall? I am not about to debunk the mysteries of these illusionists...but there is one illusion in the business of agriculture that deserves an investigation. That is the illusion of a price-shopper; the customer who is only interested in getting the lowest price.

November 27, 2014 – The magic of an illusionist is to redirect your attention and take your eye off what is really going on.   How often do those we deal with in business get redirected or lose focus on what they should…

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10 Years Ago…

Stratus Ag Research conducts an annual survey measuring the use of crop chemicals in a variety of crops. This past summer we surveyed a total of 1,373 wheat growers from across Western Canada, and we learned that the end of single-desk marketing is not the only thing that has changed for the western Canadian wheat grower in the last decade.

November 3, 2014 – What were you doing in 2004?  Here is a brief snapshot of what was going on a decade ago… Mark Zuckerberg launched Facebook. The final episode of “Friends” aired on May 6th. George W. Bush was elected…

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What can agribusiness learn from Lady Gaga?

Whether you love or hate her music and politics, there’s no denying that Lady Gaga has built a successful and profitable personal brand. And she’s done so by attracting and retaining a loyal fan base. Could agribusiness take this approach?

October 8, 2014 – Some of you might be questioning the link between a celebrated pop star and the business of agriculture.  There is a connection, though. When it comes to turning followers into fanatics, there’s no doubt that Lady Gaga…

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