Land Stewardship Drives Resistance Management

In January 2014, Stratus surveyed 1,100 Canadian farmers to find out their practices and attitudes about weed resistance management. We found that when it comes to managing resistance, it's clear that most farmers have a positive, proactive attitude.

April 2, 2014 – Most farmers know that the land they work is the most important tool in their toolbox, which is why many have implemented land stewardship plans. Those plans will help to keep their farm operations healthy and viable for years to…

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Different Retailers Attract Different Customers.

Ag Retailers know that every farmer is unique and that it’s good business to keep those differences in mind when dealing with customers. Retailers can take that to the next level by planning customized approaches for different customer segments.

June 15, 2013 – Stratus Ag Research asked 1,100 Canadian farmers how they decide where to buy their crop inputs. “All farmers need a retailer they can trust.  They want their retailer to have reasonable prices and the right products in stock,”…

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Do Growers Trust You? It’s the Key for U.S. Ag Retailers

Retailers succeed by taking the time and the right attitude to build trust with their customers.

June 12, 2013 – U.S. farmers report that trust is the key to giving more of their business to a retailer.  Many farmers spread their business around to more than one retailer, but they don’t spread it equally.  Those…

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