10 Years Ago…

Stratus Ag Research conducts an annual survey measuring the use of crop chemicals in a variety of crops. This past summer we surveyed a total of 1,373 wheat growers from across Western Canada, and we learned that the end of single-desk marketing is not the only thing that has changed for the western Canadian wheat grower in the last decade.

November 3, 2014 – What were you doing in 2004?  Here is a brief snapshot of what was going on a decade ago… Mark Zuckerberg launched Facebook. The final episode of “Friends” aired on May 6th. George W. Bush was elected…

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What can agribusiness learn from Lady Gaga?

Whether you love or hate her music and politics, there’s no denying that Lady Gaga has built a successful and profitable personal brand. And she’s done so by attracting and retaining a loyal fan base. Could agribusiness take this approach?

October 8, 2014 – Some of you might be questioning the link between a celebrated pop star and the business of agriculture.  There is a connection, though. When it comes to turning followers into fanatics, there’s no doubt that Lady Gaga…

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Land Stewardship Drives Resistance Management

In January 2014, Stratus surveyed 1,100 Canadian farmers to find out their practices and attitudes about weed resistance management. We found that when it comes to managing resistance, it's clear that most farmers have a positive, proactive attitude.

April 2, 2014 – Most farmers know that the land they work is the most important tool in their toolbox, which is why many have implemented land stewardship plans. Those plans will help to keep their farm operations healthy and viable for years to…

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How long have you known your ag retailer?

While price and product availability are table stakes, farm customers say that trust and stability are crucial to an ag retailer’s success.

November 7, 2013 – A recent study conducted by Stratus Ag Research reveals that trust plays a key role when farmers decide how much of their business to give to each retailer. While price and product availability are important factors that farmers consider, the…

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Different Retailers Attract Different Customers.

Ag Retailers know that every farmer is unique and that it’s good business to keep those differences in mind when dealing with customers. Retailers can take that to the next level by planning customized approaches for different customer segments.

June 15, 2013 – Stratus Ag Research asked 1,100 Canadian farmers how they decide where to buy their crop inputs. “All farmers need a retailer they can trust.  They want their retailer to have reasonable prices and the right products in stock,”…

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Do Growers Trust You? It’s the Key for U.S. Ag Retailers

Retailers succeed by taking the time and the right attitude to build trust with their customers.

June 12, 2013 – U.S. farmers report that trust is the key to giving more of their business to a retailer.  Many farmers spread their business around to more than one retailer, but they don’t spread it equally.  Those…

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