AgProfessional Features our Newest Syndicated Market Research Project

Farmer survey highlights need for agronomic data management services

May 8, 2017 – AgProfessional's editor-in-chief speaks with Krista MacLean, project manager with Stratus Ag Research, about findings from a Field Data Management study conducted in 2016. The study, which surveyed 839 U.S. farmers and 709 Canadian farmers, showed a gap between data collection…

Continue reading >

Share this post

Is giving the customer what they want really the best thing?

Stratus Ag Research recently surveyed 1,800 farmers across the United States about their local ag retailer. We wanted to further understand the interactions that ag retailers have with their farmer customers.

September 21, 2015 – We have all heard the experts say that success comes from first knowing what your customer wants.   But, there have been other famous perspectives that provide a very different point of view of the traditional “the customer is…

Continue reading >

Share this post

Is the Price-Shopper an Illusion?

How did David Copperfield make the Statue of Liberty disappear in 1983? How did Criss Angel levitate? How did Harry Houdini walk through a brick wall? I am not about to debunk the mysteries of these illusionists...but there is one illusion in the business of agriculture that deserves an investigation. That is the illusion of a price-shopper; the customer who is only interested in getting the lowest price.

November 27, 2014 – The magic of an illusionist is to redirect your attention and take your eye off what is really going on.   How often do those we deal with in business get redirected or lose focus on what they should…

Continue reading >

Share this post

Survey finds successful ag retailers not afraid to get their boots dirty

A recent Stratus Ag Research survey reveals that farmers expect their local ag retailer to provide on-the-ground support. In fact, not only do the majority feel that it is important for their ag retailer to provide crop scouting services, but those who do, also tend to purchase more products as a result.

June 19, 2014 – Stratus Ag Research conducted a survey of 1,894 American farmers, to get a better understanding of the expectations that farmers have of their local ag retailers. “Many of us may prefer to shop at no-frills outlet malls for…

Continue reading >

Share this post

Ag retailers play a critical role in Best Management Practices for herbicides

Stratus Ag Research surveyed 803 farmers from the Midwest and southern states to determine their knowledge of BMPs, attitudes about weed resistance and how they are adapting their farming practices to deal with this issue.

June 3, 2014 – Luckily, in today’s information age, there’s no shortage of ways to get your message heard. This is particularly important when it comes to sharing best management practices (BMPs) for on-farm challenges like staying one step ahead…

Continue reading >

Share this post

One Million Acres of Glyphosate Resistant Weeds in Canada:  Stratus Survey

Farmers across Canada are taking notice, as resistant weeds follow U.S. trends. May 29, 2013, GUELPH, ONTARIO – Canadian farmers are reporting that 1.1 million acres of cropland are infested with species of glyphosate resistant weeds, according to a survey by Stratus Ag Research.

May 29, 2013 – The million acres makes up 1.3% of total crop acres in Canada, but 6.7% of farmers said they have the problem on at least part of their land.  The survey found that 10.9% of farms in eastern Canada are infested, compared to 5.4%…

Continue reading >

Share this post