Stratus Ag Research - Real Story. Better Decision.

Account Managers are a key part of the relationship between farmers and their financial institutions, but not everyone gets an account manager and the quality of their service varies.

In 2018 Stratus interviewed 800 Canadian farmers with over $250,000 in gross farm receipts and found that 74% have an Account Manager with their primary financial institution.  However, the level of service depends on the type of farm and where it is: 94% of…

The coming wave of farmer retirements presents an opportunity for financial institutions, but also creates enormous risk.

Stratus interviewed 800 farmers from across Canada in 2018.  They all had gross farm receipts of at least $250,000 and averaged $1.1 million per farm.  As expected, many farms will change hands over the next few years, but not everyone is ready. …

In 2018 Stratus interviewed 800 farmers across Canada. Farms in the survey had a minimum of $250,000 in annual gross farm sales, but averaged $1.1 million. Most carry significant debt, but still plan to make major purchases over the next five years.

INVESTING THEIR CASH SURPLUS Most farmers report having an investable cash surplus, averaging $218,000 across all farms and exceeding $500,000 on 9% of farms.  Large surpluses are most common in Alberta and least common in Quebec.  The most common investment is…

In 2015, 2016 and 2018 Stratus surveyed wheat growers about the varieties they grew, using both certified and bin-run seed. The analysis reveals some big swings.

In 2018 only three varieties were grown on more than a million acres each, led by AAC Brandon on over 5 million acres.  It has been a long time since one variety has been so widely grown in Western Canada. Back…

Stratus Ag Research recently released the 2018 Performance of Canadian Financial Institutions in Agriculture, a survey of 800 farmers across Canada.

Farmers want to deal with a financial institution that will meet their borrowing needs.  But they also want their institution to understand agriculture and be flexible enough to meet the unique needs of their individual farming operation. In the…

Ag retailers across North America recently provided Stratus with a thorough assessment of the products, staff and service provided by today's leading crop protection companies.

Clients may use this study to: Determine what retailers need in order to effectively service their farmer customers. Take steps to ensure adequate training and resources so that retailers can effectively support their product in the field. Evaluate their sales…