New Report Released:  Yield and Consistency Drive Soybean Seed Brand Decisions

Stratus Ag Research recently released the 2018 Soybean Seed Focus360 report. Designed to track farmers’ customer experiences and reactions to soybean seed companies’ marketing efforts in Western Canada.

April 13, 2018 – Along with containing the farmer views of the major soybean seed brands in the West, the following are key insights derived from the report: Value and trust are factors considered by farmers when assessing a soybean seed brand, but they…

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2018 US Corn and Soybean Seed Dealer Feedback Report Released

Last month, Stratus Ag Research released the 2018 US Corn & Seed Dealer Feedback report, designed to identify things that the dealer network thinks their seed company supplier should do to improve dealer effectiveness. We captured hundreds of Seed Dealer opinions on AgReliant Genetics, Beck's Hybrids, DEKALB/Asgrow, Channel, Golden Harvest and Pioneer.

April 4, 2018 – Along with containing the dealer network views of the major corn and soybean seed brands, the following are key insights derived from the report: Seed dealers agree that product performance is paramount. But after product performance, 50% of seed dealers are…

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New Report Released – Successful Wholesalers Focus on Logistics and Quality Communication

2018 Report on Wholesaler Performance in Western Canada Released.

March 20, 2018 – Our survey of independent ag retailers in western Canada found that support is highest for wholesalers who understand the value of communication.  Successful wholesalers focus on driving logistical efficiencies and ensure effective communication with customers. The report contains performance…

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Dynamics of Data in Agriculture - New Report Released

Stratus Ag Research recently released the 2nd annual report on farmer practices with and perceptions of field data management software applications.

March 14, 2018 – Our survey found that across North America more farmers are using field data management software to capture field records compared to one year ago.  Agreement is also stronger compared to one year ago, that the need for improved profitability…

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News Release: Farm Consolidation Offers Opportunities to Agricultural Retailers Who Adapt

Report on US Channel Power available now.

November 8, 2017 – PUSLINCH, Ontario—Loyal customers are an agricultural retailer’s most valuable assets. In fact, 92 percent of United States farmers who consider themselves loyal to their retailers will recommend them to peers. Yet, retailers must earn and re-earn this…

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Retailers Who Deliver Agronomic Services Have More Influence: US Channel Power

Key findings from 2017 US Channel Power study for retailers now available.

August 1, 2017 – In order to strengthen their position, ag retail organizations need to keep up with the changing needs of their farmer customers. In April 2017, we surveyed 1604 farmers across the United States to determine their perceptions of ag retailers, and the…

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