Stratus Ag Research - Real Story. Better Decision.

In the fall of 2018, Stratus interviewed over 500 canola farmers from western Canada for the Canola Seed Focus360 report. The results from this survey highlight that yield and profitability are still the most important factors that farmers consider when choosing a brand of canola seed. Farmers are also now paying more attention to hybrids that also include other “key” attributes like clubroot tolerance and traits affecting harvestability.

Clubroot: The importance of clubroot is a growing concern for farmers in Alberta, Manitoba and Saskatchewan. The impact of this disease can be devastating, and incidence is increasing across western Canada (source: Canola Council)  Based on this, it is…

Most farmers in Western Canada prefer original Crop Protection brands over generics, but it comes down to value for money.

In the fall of 2018, Stratus interviewed over 700 farmers from Western Canada for the Generic Crop Protection Use & Attitude report. The participating farmers averaged 3,500 acres. 75% were grain farms, 20% were mixed grain/livestock operations and 5% were Hutterite colonies. More than twice…

9th annual survey of thousands of U.S. farmers shows the results of their good stewardship.

Stratus Ag Research has tracked glyphosate weed resistance since 2010 and PPO Inhibitor resistance since 2016.  Stratus has tracked glyphosate weed resistance since 2010 and PPO Inhibitor resistance since 2016.  Over that time a total of 36,312 surveys have been completed by growers.…

Stratus Ag Research recently released the 2018 Generic Crop Protection Product Use & Attitude report. The primary purpose of this study is to better understand farmer attitudes and behaviours regarding the use of generic crop protection products (and inoculants) in Western Canada. The secondary purpose of the study is to define the current position of FNA (AgraCity), assess the perceived strengths/weaknesses of the FNA offer and determine the level of farmer interest in purchasing from FNA now and in the future.

The following are a few key insights derived from the report. Generic herbicides are used extensively especially at the pre-seed and post-emergent timing. Use in 2018 would have been higher, but narrow price differentials, performance concerns and lack of availability prevented…

Farmers reported big differences across institutions in the Account Managers’ understanding of their farm. Almost half of farmers gave their account manager a high score for “Overall knowledge of your farming business”, but some financial institutions are much better than others.

In 2018 Stratus interviewed 800 farmers from across Canada about their financial institutions. Credit Unions are the best at having an overall knowledge of their customers’ farming business; perhaps because they tend to be both local and full-service.  FCC is…

Stratus Ag Research recently released the 2018 Canola Seed Focus360 report. This report is designed to track growers’ experiences and reactions to the marketing efforts of the canola seed companies in Western Canada.

Along with containing the grower views of the major canola seed brands in the West, the following are key insights derived from the report. High profits and high yield continue to be the most important factors to growers when choosing…