Stratus Ag Research - Real Story. Better Decision.

Key findings from 2017 US Channel Power study for retailers now available.

August 1, 2017 – In order to strengthen their position, ag retail organizations need to keep up with the changing needs of their farmer customers. In April 2017, we surveyed 1604 farmers across the United States to determine their perceptions of ag retailers, and the…

2016 Survey by Stratus Ag Research shows gap between precision data collection and use.

May 8, 2017 – Results of the Stratus Ag Research 2016 Field Data Management study show a gap in the collection of data in precision agriculture by farmers, and their management of the data to improve operations. Owen Roberts, director…

Farmer survey highlights need for agronomic data management services

May 8, 2017 – AgProfessional's editor-in-chief speaks with Krista MacLean, project manager with Stratus Ag Research, about findings from a Field Data Management study conducted in 2016. The study, which surveyed 839 U.S. farmers and 709 Canadian farmers, showed a gap between data collection…

Stratus Ag Research recently surveyed 1,800 farmers across the United States about their local ag retailer. We wanted to further understand the interactions that ag retailers have with their farmer customers.

September 21, 2015 – We have all heard the experts say that success comes from first knowing what your customer wants.   But, there have been other famous perspectives that provide a very different point of view of the traditional “the customer is…

How did David Copperfield make the Statue of Liberty disappear in 1983? How did Criss Angel levitate? How did Harry Houdini walk through a brick wall? I am not about to debunk the mysteries of these illusionists...but there is one illusion in the business of agriculture that deserves an investigation. That is the illusion of a price-shopper; the customer who is only interested in getting the lowest price.

November 27, 2014 – The magic of an illusionist is to redirect your attention and take your eye off what is really going on.   How often do those we deal with in business get redirected or lose focus on what they should…

Stratus Ag Research conducts an annual survey measuring the use of crop chemicals in a variety of crops. This past summer we surveyed a total of 1,373 wheat growers from across Western Canada, and we learned that the end of single-desk marketing is not the only thing that has changed for the western Canadian wheat grower in the last decade.

November 3, 2014 – What were you doing in 2004?  Here is a brief snapshot of what was going on a decade ago… Mark Zuckerberg launched Facebook. The final episode of “Friends” aired on May 6th. George W. Bush was elected…