The #AgTech Industry Is Booming; But What is Actually Happening on Farm?

The Ag Tech industry is well-funded and the product offerings at the farm-gate are many and varied, but how much of what is being developed is being used on farm today?

Google “Ag Tech” or search #agtech on social media and you will be overrun with stories of the technology that is propelling our industry into what has been coined by many as the “digital revolution”.  …

‘Easy to Use’ is a must for software developers

In November of 2018, Stratus Ag Research interviewed 1,560 farmers from across North America and asked what was important to them in their choice of field data management software.

Software that is easy to use is the most important factor and it is also a strong driver of preferred software brands. There was very little difference between Canadian and US farmers in the top 5 most important factors. However, when…

Use of Data Management Software on Canadian Farms Jumped in 2018

This past winter, Stratus Ag Research released the 2018 Dynamics of Data in Agriculture report. This report is designed to track the use and perceptions of field data management software platforms available to today’s farmer.

We interviewed 1,560 farmers from across North America and gathered software user perceptions of the major field data management software brands on the market today.  Including Cimate – FieldView, AGRIAN, AgFiniti/SMS – Ag Leader, John Deere Ops Centre, Trimble…

Corn Seed Resellers Can Influence Seed Brand Decisions – If They Do it Right.

During the winter of 2019, Stratus interviewed over 500 corn farmers from the midwestern United States for the Corn Seed Focus360 report. The results from this survey highlight that although high profits and high yields are still the most important factors that a farmer considers when choosing which corn seed brand(s) to use, the relationship and interaction they have with their reseller has an impact on what they plant.

When it comes to corn seed, there are a lot of considerations a farmer needs to make as they weigh their options among the different brands. So how do they make the tough decision? According to the farmers we surveyed,…

Corn Resellers Play a Major Role in Seed Brand Decisions with Growers In the MidWestern US

In the spring of 2019, Stratus Ag Research released the 2019 Corn Seed Focus360 report. This report is designed to track growers’ experiences and reactions to the marketing efforts of the corn seed companies in the MidWestern United States.

Along with containing the grower views of the major corn seed brands in the MidWest, the following are key insights derived from the report. High profits and high yield continue to be the most important factors to growers when choosing…

Is the shine for soybeans in Western Canada starting to wear off? It looks that way in 2019.

The phenomenal growth of soybeans in Western Canada has halted. According to Stats Canada, acres grew from 0.4 million in 2009 to a high of 3.1 million in 2017. Now, for the second year in a row, western farmers are intending to cut back their soybeans; for 2019, it is projected to be 1.8 million acres (Stats Canada, Table 32-10-0359-01). What is contributing to this drop in acres?

During the winter of 2019, Stratus interviewed 299 soybean growers in Western Canada in order to get their views on soybean seed brands.  Their brand experiences coupled with known environmental conditions can shed some light on the further decrease in acres.…