Whether you love or hate her music and politics, there’s no denying that Lady Gaga has built a successful and profitable personal brand. And she’s done so by attracting and retaining a loyal fan base. Could agribusiness take this approach?
October 8, 2014 – Some of you might be questioning the link between a celebrated pop star and the business of agriculture. There is a connection, though. When it comes to turning followers into fanatics, there’s no doubt that Lady Gaga…Continue reading >