New Report Released – Successful Wholesalers Focus on Logistics and Quality Communication

2018 Report on Wholesaler Performance in Western Canada Released.

Our survey of independent ag retailers in western Canada found that support is highest for wholesalers who understand the value of communication.  Successful wholesalers focus on driving logistical efficiencies and ensure effective communication with customers. The report contains performance…

Dynamics of Data in Agriculture - New Report Released

Stratus Ag Research recently released the 2nd annual report on farmer practices with and perceptions of field data management software applications.

Our survey found that across North America more farmers are using field data management software to capture field records compared to one year ago.  Agreement is also stronger compared to one year ago, that the need for improved profitability…

News Release: Farm Consolidation Offers Opportunities to Agricultural Retailers Who Adapt

Report on US Channel Power available now.

PUSLINCH, Ontario—Loyal customers are an agricultural retailer’s most valuable assets. In fact, 92 percent of United States farmers who consider themselves loyal to their retailers will recommend them to peers. Yet, retailers must earn and re-earn this…

Retailers Who Deliver Agronomic Services Have More Influence: US Channel Power

Key findings from 2017 US Channel Power study for retailers now available.

In order to strengthen their position, ag retail organizations need to keep up with the changing needs of their farmer customers. In April 2017, we surveyed 1604 farmers across the United States to determine their perceptions of ag retailers, and the…

AgProfessional Features our Newest Syndicated Market Research Project

Farmer survey highlights need for agronomic data management services

AgProfessional's editor-in-chief speaks with Krista MacLean, project manager with Stratus Ag Research, about findings from a Field Data Management study conducted in 2016. The study, which surveyed 839 U.S. farmers and 709 Canadian farmers, showed a gap between data collection…