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AgProfessional Features our Newest Syndicated Market Research Project

Farmer survey highlights need for agronomic data management services

AgProfessional's editor-in-chief speaks with Krista MacLean, project manager with Stratus Ag Research, about findings from a Field Data Management study conducted in 2016. The study, which surveyed 839 U.S. farmers and 709 Canadian farmers, showed a gap between data collection in on-farm practices, and further analysis of that data to improve processes. While 84% of U.S. farmers have equipment that captures data, only 42% are taking that further by analyzing it with field data management software. 

Read the full article on AgProfessional.com here.

More information is available from Stratus Research by calling Krista MacLean at 204-745-5853, or by email at kristamaclean@stratusresearch.com

What do you do with data collected on-farm? Tweet us your thoughts. 

By Vice-President, Client Services

Krista MacLean has been studying trends in agriculture in both Canada and the US since 2013 when she first joined Sratus Ag Research.  Krista specializes in helping clients extract valuable insights from syndicated market research, as well as developing the study content and methodology for their proprietary research needs.  Her marketing background and extensive practical knowledge of the agriculture industry enable Krista to assist clients in turning research insights into effective strategies for their agribusinesses.

T:  204.745.5853 E:  KristaMaclean@StratusResearch.com