New Report Released:  Ag Retailers Provide Their Opinions on Crop Protection Manufacturers

Ag retailers across North America recently provided Stratus with a thorough assessment of the products, staff and service provided by today's leading crop protection companies.

Clients may use this study to: Determine what retailers need in order to effectively service their farmer customers. Take steps to ensure adequate training and resources so that retailers can effectively support their product in the field. Evaluate their sales…

New Report Released:  Channel Influence on Crop Protection Decisions

Stratus Ag Research recently released the 2018 Channel Influence on Crop Protection Decisions, a survey of 1,000 farmers in the US MidWest. Designed to enable Crop Protection companies to evaluate their push vs. pull marketing strategies by knowing how retailers influence purchase decisions today and how that might change in the future.

A few of the study highlights are included below: Not surprisingly, retailers have a lot of control. Over 60% of the time, retailers are involved in the CP purchase decision. And nearly 70% of farmers purchase their CP products exclusively from one…

New Report Released:  Independent Crop Advisor Feedback

Stratus Ag Research recently released the 2018 Canadian Independent Crop Advisor Feedback Report. Designed to measure the expectations for and the effectiveness of seed and crop protection manufacturer engagements with independent crop advisors. The report is a road map for companies to engage with independent agronomists in a meaningful way.

A few of the highlights from the report are included below: Independent crop advisors support companies with products that perform as promised; it is also important that companies stand behind the products they sell. It is important to keep independent…

New Report Released:  Company Behaviors Distinguish Highest Rated Companies

Stratus Ag Research recently released the 2018 US Farmer Feedback to Crop Science Companies. The report is designed to enable Crop Protection & Seed companies to strengthen their position with farmers by tracking the extent, quality and impact of their interactions.

Stratus surveyed 1,161 US farmers from all across the US on their perceptions of the leading CP and Seed Companies in North America.  Study Highlights Farmers think mass media advertising is not that useful, but recall of media ads has…

New Report Released:  Yield and Consistency Drive Soybean Seed Brand Decisions

Stratus Ag Research recently released the 2018 Soybean Seed Focus360 report. Designed to track farmers’ customer experiences and reactions to soybean seed companies’ marketing efforts in Western Canada.

Along with containing the farmer views of the major soybean seed brands in the West, the following are key insights derived from the report: Value and trust are factors considered by farmers when assessing a soybean seed brand, but they…

2018 US Corn and Soybean Seed Dealer Feedback Report Released

Last month, Stratus Ag Research released the 2018 US Corn & Seed Dealer Feedback report, designed to identify things that the dealer network thinks their seed company supplier should do to improve dealer effectiveness. We captured hundreds of Seed Dealer opinions on AgReliant Genetics, Beck's Hybrids, DEKALB/Asgrow, Channel, Golden Harvest and Pioneer.

Along with containing the dealer network views of the major corn and soybean seed brands, the following are key insights derived from the report: Seed dealers agree that product performance is paramount. But after product performance, 50% of seed dealers are…