What is the must-have software feature for farmers?

Data over the past three years has shown us that farmers are increasingly using field data management software on their farms. But, what does it mean to be a software user? How extensively are farmers using the software features available and what are they most interested in using in the future?

In December of 2019, Stratus surveyed over 1,500 farmers across North America on their use and perceptions of the field data management software brands on the market today.  Understanding how farmers intend to use the software, the benefits they expect to…

Should Crop Protection Company Reps Spend More Time On Farm?

Crop Protection companies employ reps to promote their products to farmers and retailers. Some companies wonder how much time their reps should spend working directly with farmers. What is the return on investment for their time?

Stratus recently completed a survey of 1,150 US farmers with an average farm size of 2,300 acres.  The study examined the interaction of Crop Protection (CP) company reps with farmers through various field activities and measured the impact of those activities…