Is your distribution network working for you?

If you have ever played a team sport, you recognize quickly that some teams are better than others. In some cases, a team without any apparent star talent rises through the standings to become a contender for first place. How do they do it? You may notice that the team members are all talking to each other and discussing plays. When they are advancing on the goal, they shout encouragement and suggestions from the bench. Through hard effort, they often score. Now, apply this analogy to your team: the distribution network. Are your channel partners in the game? Are they working for you and your brands?

In the summer of 2019, Stratus completed a series of Brand Focus360 surveys with Canadian farmers.  One of the markets studied was canola fungicides, a market that has a relatively small number of effective products targeting important diseases.  The…

What are farmers looking for in a pre-emergent corn herbicide?

Product choice is a wonderful thing. It provides great opportunities to try something new; yet, it can be frustrating as you try to decide which product will work best for you. How do you make that purchase decision?

Now think about your customer as he tries to decide which crop protection product he should purchase for his crop.  What is going through his mind as he sifts through all the literature, gathers advice from his retailer, and…

US farmers answering surveys…why do they do it?

Busy, busy, busy. That seems to be the mantra today among nearly anyone you speak to and farmers are no different. Yet, amidst their daily chores, farmers will take the time to answer a survey. Why?

During the summer and fall of 2019, Stratus completed a series of Brand Focus360 studies with US farmers.  As they completed the surveys, the farmers were asked about their survey experience (poor to excellent), reasons for completing the survey, and…

Canadian farmers answering surveys…why do they do it?

Busy, busy, busy. That seems to be the mantra today among nearly anyone you speak to and farmers are no different. Yet, amidst their daily chores, farmers will take the time to answer a survey. Why?

In the winter of 2020, Stratus completed a series of Seed Focus360 studies with Canadian farmers.  As they completed the surveys, the farmers were asked about their survey experience (poor to excellent), the reasons they completed the survey and asked…

What Motivates Ag Retailers to Recommend Certain Crop Protection Products – Profit Or Performance?

Most farmers rely on their local retailer to help them choose the right crop protection products for their farm. But farmers sometimes wonder: “Is my retailer recommending the best product for me, or the most profitable product for him?”

In the summer of 2019, Stratus completed a series of surveys with US Ag retailers.  One of the markets studied was the pre-emergent herbicide market in soybeans, a market that is characterized by many competing products with similar characteristics. …

Do company perceptions matter in the Seed business?

We all know that product performance, especially consistently high yields year-after-year, is the most important driver of success in the Seed business. But what about farmer perceptions of the seed company itself? Does it matter what farmers think of your company as long as the product performs?

Stratus recently completed a survey of 1,000 corn, cotton or soybean growers in the US with an average farm size of 2,300 acres.  Among other things, the study examined farmer perceptions of the 9 leading seed companies on 15 different attributes plus the…