Is technology adoption translating into real benefits on farm?

A lot has been said in the media about the digital revolution in agriculture, but how can farmers expect to benefit from all this new technology? Our data from the last three years shows that farmers are increasingly using field data management software on their farms. But, does this use translate into tangible benefits on-farm? What benefits are farmers attributing to software use and are there differences among farmers?

In December of 2019, Stratus surveyed 846 farmers across the United States on their use and perceptions of the many field data management software brands on the market today.  Understanding how farmers intend to use the software, the benefits they expect…

What is the must-have software feature for farmers?

Data over the past three years has shown us that farmers are increasingly using field data management software on their farms. But, what does it mean to be a software user? How extensively are farmers using the software features available and what are they most interested in using in the future?

In December of 2019, Stratus surveyed over 1,500 farmers across North America on their use and perceptions of the field data management software brands on the market today.  Understanding how farmers intend to use the software, the benefits they expect to…

The #AgTech Industry Is Booming; But What is Actually Happening on Farm?

The Ag Tech industry is well-funded and the product offerings at the farm-gate are many and varied, but how much of what is being developed is being used on farm today?

Google “Ag Tech” or search #agtech on social media and you will be overrun with stories of the technology that is propelling our industry into what has been coined by many as the “digital revolution”.  …

‘Easy to Use’ is a must for software developers

In November of 2018, Stratus Ag Research interviewed 1,560 farmers from across North America and asked what was important to them in their choice of field data management software.

Software that is easy to use is the most important factor and it is also a strong driver of preferred software brands. There was very little difference between Canadian and US farmers in the top 5 most important factors. However, when…

Use of Data Management Software on Canadian Farms Jumped in 2018

This past winter, Stratus Ag Research released the 2018 Dynamics of Data in Agriculture report. This report is designed to track the use and perceptions of field data management software platforms available to today’s farmer.

We interviewed 1,560 farmers from across North America and gathered software user perceptions of the major field data management software brands on the market today.  Including Cimate – FieldView, AGRIAN, AgFiniti/SMS – Ag Leader, John Deere Ops Centre, Trimble…