What do farmers think of grower programs?

It is now common practice for Crop Protection and Seed companies to offer rewards programs designed to encourage farmers to purchase multiple products from their company. But what do farmers think of these programs?

In the fall of 2019, Stratus completed a survey of 1,150 US farmers with an average farm size of 2,300 acres.  The study examined farmer participation in programs in 2019 and the resulting impact on company shares. The study also looked at awareness…

Product Knowledge for Crop Protection Retailers – How Important Is It?

How much do retailers need to know about a crop protection product to feel comfortable recommending it to their farm customers? Will they recommend a product based on its reputation, or do they need to know its strengths, weaknesses, and technical details?

In the summer of 2019, Stratus completed a series of surveys with US Ag retailers. The study is called “Retailer Advocacy”. One of the markets studied was the pre-emergent herbicide market in corn, a market that is characterized…

What Motivates Ag Retailers to Recommend Certain Crop Protection Products – Profit Or Performance?

Most farmers rely on their local retailer to help them choose the right crop protection products for their farm. But farmers sometimes wonder: β€œIs my retailer recommending the best product for me, or the most profitable product for him?”

In the summer of 2019, Stratus completed a series of surveys with US Ag retailers.  One of the markets studied was the pre-emergent herbicide market in soybeans, a market that is characterized by many competing products with similar characteristics. …

Do company perceptions matter in the Seed business?

We all know that product performance, especially consistently high yields year-after-year, is the most important driver of success in the Seed business. But what about farmer perceptions of the seed company itself? Does it matter what farmers think of your company as long as the product performs?

Stratus recently completed a survey of 1,000 corn, cotton or soybean growers in the US with an average farm size of 2,300 acres.  Among other things, the study examined farmer perceptions of the 9 leading seed companies on 15 different attributes plus the…

Should Crop Protection Company Reps Spend More Time On Farm?

Crop Protection companies employ reps to promote their products to farmers and retailers. Some companies wonder how much time their reps should spend working directly with farmers. What is the return on investment for their time?

Stratus recently completed a survey of 1,150 US farmers with an average farm size of 2,300 acres.  The study examined the interaction of Crop Protection (CP) company reps with farmers through various field activities and measured the impact of those activities…

US Cotton Growers Expand Acres Planted With New Herbicide Traits

In 2019, US cotton growers intend to plant the new herbicide traits (Enlist or Xtend) on 69% of total cotton acres; up from 61% last year.

During the late winter of 2019, Stratus interviewed 350 cotton growers to ask about their experiences in 2018, their views about the performance of each cotton seed brand and trait, and their planting intentions for 2019. The study found that Enlist or Xtend varieties…