Consistent performance is key to corn seed brand decisions

Stratus Ag Research recently released the 2019 Corn Seed Focus360 report for Eastern Canada. This report is designed to enable Seed companies to understand brand experiences and the impact marketing efforts had on eastern Canadian corn growers over time.

Along with containing the grower views of the major corn seed brands in Eastern Canada, the following items are a few key insights derived from the report: Efforts to get a corn seed brand into the consideration set of a…

New Report Released:  Yield and Consistency Drive Soybean Seed Brand Decisions

Stratus Ag Research recently released the 2018 Soybean Seed Focus360 report. Designed to track farmers’ customer experiences and reactions to soybean seed companies’ marketing efforts in Western Canada.

Along with containing the farmer views of the major soybean seed brands in the West, the following are key insights derived from the report: Value and trust are factors considered by farmers when assessing a soybean seed brand, but they…

Ag retailers play a critical role in Best Management Practices for herbicides

Stratus Ag Research surveyed 803 farmers from the Midwest and southern states to determine their knowledge of BMPs, attitudes about weed resistance and how they are adapting their farming practices to deal with this issue.

Luckily, in today’s information age, there’s no shortage of ways to get your message heard. This is particularly important when it comes to sharing best management practices (BMPs) for on-farm challenges like staying one step ahead…