US Cotton Growers Expand Acres Planted With New Herbicide Traits

In 2019, US cotton growers intend to plant the new herbicide traits (Enlist or Xtend) on 69% of total cotton acres; up from 61% last year.

During the late winter of 2019, Stratus interviewed 350 cotton growers to ask about their experiences in 2018, their views about the performance of each cotton seed brand and trait, and their planting intentions for 2019. The study found that Enlist or Xtend varieties…

Cotton Seed Brand Decisions Getting More Complex

Stratus Ag Research recently released the 2019 Cotton Seed & Trait Focus360 report. This report is designed is to enable Seed companies to understand evolving grower perceptions of cotton seed brands and traits.

Along with containing the grower views of the major cotton seed and trait brands in the USA, the following are a few key insights derived from the report. High yields drive seed brand decisions. Beyond yields, growers differ in their…

Are Crop Protection Companies Wasting Money on Advertising?

Many farmers think that advertising is a waste of money. But does advertising have an impact on what farmers buy? Or are there other ways crop protection companies could invest their resources more effectively?

Early in 2019 Stratus interviewed 2,300 farmers across the US and Canada to ask about their interactions with crop protection companies; and to see how those interactions affected product use. Crop protection companies want to grow their business.  One approach is…

Farmers buy more from companies who contact them directly and offer attractive programs

Stratus Ag Research recently released the 2018 Farmer Feedback report for Crop Protection companies in the US and Canada. The purpose of this study is to enable Crop Protection companies to strengthen their relationship with farmers by tracking the extent, quality and impact of their interactions with farmers.

The following are a few key insights derived from the USA report. For major CP companies, the primary growth opportunity is to get existing customers to use more of their products (not to find new customers).  Direct mail is…

More than Just Yield - Importance of Secondary Attributes on the Rise for Canola Growers

In the fall of 2018, Stratus interviewed over 500 canola farmers from western Canada for the Canola Seed Focus360 report. The results from this survey highlight that yield and profitability are still the most important factors that farmers consider when choosing a brand of canola seed. Farmers are also now paying more attention to hybrids that also include other “key” attributes like clubroot tolerance and traits affecting harvestability.

Clubroot: The importance of clubroot is a growing concern for farmers in Alberta, Manitoba and Saskatchewan. The impact of this disease can be devastating, and incidence is increasing across western Canada (source: Canola Council)  Based on this, it is…

Farmers Want Value For Their Money

Most farmers in Western Canada prefer original Crop Protection brands over generics, but it comes down to value for money.

In the fall of 2018, Stratus interviewed over 700 farmers from Western Canada for the Generic Crop Protection Use & Attitude report. The participating farmers averaged 3,500 acres. 75% were grain farms, 20% were mixed grain/livestock operations and 5% were Hutterite colonies. More than twice…