US farmers answering surveys…why do they do it?

Busy, busy, busy. That seems to be the mantra today among nearly anyone you speak to and farmers are no different. Yet, amidst their daily chores, farmers will take the time to answer a survey. Why?

During the summer and fall of 2019, Stratus completed a series of Brand Focus360 studies with US farmers.  As they completed the surveys, the farmers were asked about their survey experience (poor to excellent), reasons for completing the survey, and…

Canadian farmers answering surveys…why do they do it?

Busy, busy, busy. That seems to be the mantra today among nearly anyone you speak to and farmers are no different. Yet, amidst their daily chores, farmers will take the time to answer a survey. Why?

In the winter of 2020, Stratus completed a series of Seed Focus360 studies with Canadian farmers.  As they completed the surveys, the farmers were asked about their survey experience (poor to excellent), the reasons they completed the survey and asked…

Corn Seed Resellers Can Influence Seed Brand Decisions – If They Do it Right.

During the winter of 2019, Stratus interviewed over 500 corn farmers from the midwestern United States for the Corn Seed Focus360 report. The results from this survey highlight that although high profits and high yields are still the most important factors that a farmer considers when choosing which corn seed brand(s) to use, the relationship and interaction they have with their reseller has an impact on what they plant.

When it comes to corn seed, there are a lot of considerations a farmer needs to make as they weigh their options among the different brands. So how do they make the tough decision? According to the farmers we surveyed,…

Corn Resellers Play a Major Role in Seed Brand Decisions with Growers In the MidWestern US

In the spring of 2019, Stratus Ag Research released the 2019 Corn Seed Focus360 report. This report is designed to track growers’ experiences and reactions to the marketing efforts of the corn seed companies in the MidWestern United States.

Along with containing the grower views of the major corn seed brands in the MidWest, the following are key insights derived from the report. High profits and high yield continue to be the most important factors to growers when choosing…

More than Just Yield - Importance of Secondary Attributes on the Rise for Canola Growers

In the fall of 2018, Stratus interviewed over 500 canola farmers from western Canada for the Canola Seed Focus360 report. The results from this survey highlight that yield and profitability are still the most important factors that farmers consider when choosing a brand of canola seed. Farmers are also now paying more attention to hybrids that also include other “key” attributes like clubroot tolerance and traits affecting harvestability.

Clubroot: The importance of clubroot is a growing concern for farmers in Alberta, Manitoba and Saskatchewan. The impact of this disease can be devastating, and incidence is increasing across western Canada (source: Canola Council)  Based on this, it is…

It’s More Than Just Yield and Profitability Driving Canola Seed Brand Decisions in Western Canada

Stratus Ag Research recently released the 2018 Canola Seed Focus360 report. This report is designed to track growers’ experiences and reactions to the marketing efforts of the canola seed companies in Western Canada.

Along with containing the grower views of the major canola seed brands in the West, the following are key insights derived from the report. High profits and high yield continue to be the most important factors to growers when choosing…