Product Knowledge for Crop Protection Retailers – How Important Is It?

How much do retailers need to know about a crop protection product to feel comfortable recommending it to their farm customers? Will they recommend a product based on its reputation, or do they need to know its strengths, weaknesses, and technical details?

In the summer of 2019, Stratus completed a series of surveys with US Ag retailers. The study is called “Retailer Advocacy”. One of the markets studied was the pre-emergent herbicide market in corn, a market that is characterized…

Is your distribution network working for you?

If you have ever played a team sport, you recognize quickly that some teams are better than others. In some cases, a team without any apparent star talent rises through the standings to become a contender for first place. How do they do it? You may notice that the team members are all talking to each other and discussing plays. When they are advancing on the goal, they shout encouragement and suggestions from the bench. Through hard effort, they often score. Now, apply this analogy to your team: the distribution network. Are your channel partners in the game? Are they working for you and your brands?

In the summer of 2019, Stratus completed a series of Brand Focus360 surveys with Canadian farmers.  One of the markets studied was canola fungicides, a market that has a relatively small number of effective products targeting important diseases.  The…

What Motivates Ag Retailers to Recommend Certain Crop Protection Products – Profit Or Performance?

Most farmers rely on their local retailer to help them choose the right crop protection products for their farm. But farmers sometimes wonder: β€œIs my retailer recommending the best product for me, or the most profitable product for him?”

In the summer of 2019, Stratus completed a series of surveys with US Ag retailers.  One of the markets studied was the pre-emergent herbicide market in soybeans, a market that is characterized by many competing products with similar characteristics. …

New Report Released:  Ag Retailers Provide Their Opinions on Crop Protection Manufacturers

Ag retailers across North America recently provided Stratus with a thorough assessment of the products, staff and service provided by today's leading crop protection companies.

Clients may use this study to: Determine what retailers need in order to effectively service their farmer customers. Take steps to ensure adequate training and resources so that retailers can effectively support their product in the field. Evaluate their sales…

New Report Released:  Channel Influence on Crop Protection Decisions

Stratus Ag Research recently released the 2018 Channel Influence on Crop Protection Decisions, a survey of 1,000 farmers in the US MidWest. Designed to enable Crop Protection companies to evaluate their push vs. pull marketing strategies by knowing how retailers influence purchase decisions today and how that might change in the future.

A few of the study highlights are included below: Not surprisingly, retailers have a lot of control. Over 60% of the time, retailers are involved in the CP purchase decision. And nearly 70% of farmers purchase their CP products exclusively from one…

2018 US Corn and Soybean Seed Dealer Feedback Report Released

Last month, Stratus Ag Research released the 2018 US Corn & Seed Dealer Feedback report, designed to identify things that the dealer network thinks their seed company supplier should do to improve dealer effectiveness. We captured hundreds of Seed Dealer opinions on AgReliant Genetics, Beck's Hybrids, DEKALB/Asgrow, Channel, Golden Harvest and Pioneer.

Along with containing the dealer network views of the major corn and soybean seed brands, the following are key insights derived from the report: Seed dealers agree that product performance is paramount. But after product performance, 50% of seed dealers are…