New Report Released – Successful Wholesalers Focus on Logistics and Quality Communication

2018 Report on Wholesaler Performance in Western Canada Released.

Our survey of independent ag retailers in western Canada found that support is highest for wholesalers who understand the value of communication.  Successful wholesalers focus on driving logistical efficiencies and ensure effective communication with customers. The report contains performance…

News Release: Farm Consolidation Offers Opportunities to Agricultural Retailers Who Adapt

Report on US Channel Power available now.

PUSLINCH, Ontario—Loyal customers are an agricultural retailer’s most valuable assets. In fact, 92 percent of United States farmers who consider themselves loyal to their retailers will recommend them to peers. Yet, retailers must earn and re-earn this…

Is giving the customer what they want really the best thing?

Stratus Ag Research recently surveyed 1,800 farmers across the United States about their local ag retailer. We wanted to further understand the interactions that ag retailers have with their farmer customers.

We have all heard the experts say that success comes from first knowing what your customer wants.   But, there have been other famous perspectives that provide a very different point of view of the traditional “the customer is…

Is the Price-Shopper an Illusion?

How did David Copperfield make the Statue of Liberty disappear in 1983? How did Criss Angel levitate? How did Harry Houdini walk through a brick wall? I am not about to debunk the mysteries of these illusionists...but there is one illusion in the business of agriculture that deserves an investigation. That is the illusion of a price-shopper; the customer who is only interested in getting the lowest price.

The magic of an illusionist is to redirect your attention and take your eye off what is really going on.   How often do those we deal with in business get redirected or lose focus on what they should…

What can agribusiness learn from Lady Gaga?

Whether you love or hate her music and politics, there’s no denying that Lady Gaga has built a successful and profitable personal brand. And she’s done so by attracting and retaining a loyal fan base. Could agribusiness take this approach?

Some of you might be questioning the link between a celebrated pop star and the business of agriculture.  There is a connection, though. When it comes to turning followers into fanatics, there’s no doubt that Lady Gaga…