Ag retailers play a critical role in Best Management Practices for herbicides

Stratus Ag Research surveyed 803 farmers from the Midwest and southern states to determine their knowledge of BMPs, attitudes about weed resistance and how they are adapting their farming practices to deal with this issue.

June 3, 2014 – Luckily, in today’s information age, there’s no shortage of ways to get your message heard. This is particularly important when it comes to sharing best management practices (BMPs) for on-farm challenges like staying one step ahead…

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How long have you known your ag retailer?

While price and product availability are table stakes, farm customers say that trust and stability are crucial to an ag retailer’s success.

November 7, 2013 – A recent study conducted by Stratus Ag Research reveals that trust plays a key role when farmers decide how much of their business to give to each retailer. While price and product availability are important factors that farmers consider, the…

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Different Retailers Attract Different Customers.

Ag Retailers know that every farmer is unique and that it’s good business to keep those differences in mind when dealing with customers. Retailers can take that to the next level by planning customized approaches for different customer segments.

June 15, 2013 – Stratus Ag Research asked 1,100 Canadian farmers how they decide where to buy their crop inputs. “All farmers need a retailer they can trust.  They want their retailer to have reasonable prices and the right products in stock,”…

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Do Growers Trust You? It’s the Key for U.S. Ag Retailers

Retailers succeed by taking the time and the right attitude to build trust with their customers.

June 12, 2013 – U.S. farmers report that trust is the key to giving more of their business to a retailer.  Many farmers spread their business around to more than one retailer, but they don’t spread it equally.  Those…

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