How did David Copperfield make the Statue of Liberty disappear in 1983? How did Criss Angel levitate? How did Harry Houdini walk through a brick wall? I am not about to debunk the mysteries of these illusionists...but there is one illusion in the business of agriculture that deserves an investigation. That is the illusion of a price-shopper; the customer who is only interested in getting the lowest price.
November 27, 2014 – The magic of an illusionist is to redirect your attention and take your eye off what is really going on. How often do those we deal with in business get redirected or lose focus on what they should…Continue reading >