More than Just Yield - Importance of Secondary Attributes on the Rise for Canola Growers

In the fall of 2018, Stratus interviewed over 500 canola farmers from western Canada for the Canola Seed Focus360 report. The results from this survey highlight that yield and profitability are still the most important factors that farmers consider when choosing a brand of canola seed. Farmers are also now paying more attention to hybrids that also include other “key” attributes like clubroot tolerance and traits affecting harvestability.

Clubroot: The importance of clubroot is a growing concern for farmers in Alberta, Manitoba and Saskatchewan. The impact of this disease can be devastating, and incidence is increasing across western Canada (source: Canola Council)  Based on this, it is…

Credit Unions have the best overall knowledge of their farm customers business

Farmers reported big differences across institutions in the Account Managers’ understanding of their farm. Almost half of farmers gave their account manager a high score for “Overall knowledge of your farming business”, but some financial institutions are much better than others.

In 2018 Stratus interviewed 800 farmers from across Canada about their financial institutions. Credit Unions are the best at having an overall knowledge of their customers’ farming business; perhaps because they tend to be both local and full-service.  FCC is…

It’s More Than Just Yield and Profitability Driving Canola Seed Brand Decisions in Western Canada

Stratus Ag Research recently released the 2018 Canola Seed Focus360 report. This report is designed to track growers’ experiences and reactions to the marketing efforts of the canola seed companies in Western Canada.

Along with containing the grower views of the major canola seed brands in the West, the following are key insights derived from the report. High profits and high yield continue to be the most important factors to growers when choosing…

New Report Released:  Canadian Farmers are Planning to Invest in Growth

In 2018 Stratus interviewed 800 farmers across Canada. Farms in the survey had a minimum of $250,000 in annual gross farm sales, but averaged $1.1 million. Most carry significant debt, but still plan to make major purchases over the next five years.

INVESTING THEIR CASH SURPLUS Most farmers report having an investable cash surplus, averaging $218,000 across all farms and exceeding $500,000 on 9% of farms.  Large surpluses are most common in Alberta and least common in Quebec.  The most common investment is…

Are Financial Institutions Meeting The Needs of Canadian Farmers?

Stratus Ag Research recently released the 2018 Performance of Canadian Financial Institutions in Agriculture, a survey of 800 farmers across Canada.

Farmers want to deal with a financial institution that will meet their borrowing needs.  But they also want their institution to understand agriculture and be flexible enough to meet the unique needs of their individual farming operation. In the…

New Report Released:  Ag Retailers Provide Their Opinions on Crop Protection Manufacturers

Ag retailers across North America recently provided Stratus with a thorough assessment of the products, staff and service provided by today's leading crop protection companies.

Clients may use this study to: Determine what retailers need in order to effectively service their farmer customers. Take steps to ensure adequate training and resources so that retailers can effectively support their product in the field. Evaluate their sales…