Is your distribution network working for you?

If you have ever played a team sport, you recognize quickly that some teams are better than others. In some cases, a team without any apparent star talent rises through the standings to become a contender for first place. How do they do it? You may notice that the team members are all talking to each other and discussing plays. When they are advancing on the goal, they shout encouragement and suggestions from the bench. Through hard effort, they often score. Now, apply this analogy to your team: the distribution network. Are your channel partners in the game? Are they working for you and your brands?

In the summer of 2019, Stratus completed a series of Brand Focus360 surveys with Canadian farmers.  One of the markets studied was canola fungicides, a market that has a relatively small number of effective products targeting important diseases.  The…

Canadian farmers answering surveys…why do they do it?

Busy, busy, busy. That seems to be the mantra today among nearly anyone you speak to and farmers are no different. Yet, amidst their daily chores, farmers will take the time to answer a survey. Why?

In the winter of 2020, Stratus completed a series of Seed Focus360 studies with Canadian farmers.  As they completed the surveys, the farmers were asked about their survey experience (poor to excellent), the reasons they completed the survey and asked…

What touchpoints have the greatest reach and effectiveness for crop protection products?

Touch, one of the five senses, is an important way of learning about a physical object. Now consider touch as a metaphor for communicating with your customers. Through a long list of contact points, a company can ‘touch’ a customer to share ideas, to provide information about the features and benefits of their product, or to simply ‘keep in touch’. The list is indeed long, but which company touchpoints have the greatest reach and effectiveness with their customers?

In the summer and fall of 2019, Stratus completed a series of Brand Focus360 surveys with Canadian farmers. One of the markets studied was Eastern Canadian soybean herbicides, a market influenced by end market use (crush vs. Identity Preserved) and…

What is the must-have software feature for farmers?

Data over the past three years has shown us that farmers are increasingly using field data management software on their farms. But, what does it mean to be a software user? How extensively are farmers using the software features available and what are they most interested in using in the future?

In December of 2019, Stratus surveyed over 1,500 farmers across North America on their use and perceptions of the field data management software brands on the market today.  Understanding how farmers intend to use the software, the benefits they expect to…

The #AgTech Industry Is Booming; But What is Actually Happening on Farm?

The Ag Tech industry is well-funded and the product offerings at the farm-gate are many and varied, but how much of what is being developed is being used on farm today?

Google “Ag Tech” or search #agtech on social media and you will be overrun with stories of the technology that is propelling our industry into what has been coined by many as the “digital revolution”.  …

‘Easy to Use’ is a must for software developers

In November of 2018, Stratus Ag Research interviewed 1,560 farmers from across North America and asked what was important to them in their choice of field data management software.

Software that is easy to use is the most important factor and it is also a strong driver of preferred software brands. There was very little difference between Canadian and US farmers in the top 5 most important factors. However, when…