New Report Released:  Yield and Consistency Drive Soybean Seed Brand Decisions

Stratus Ag Research recently released the 2018 Soybean Seed Focus360 report. Designed to track farmers’ customer experiences and reactions to soybean seed companies’ marketing efforts in Western Canada.

April 13, 2018 – Along with containing the farmer views of the major soybean seed brands in the West, the following are key insights derived from the report: Value and trust are factors considered by farmers when assessing a soybean seed brand, but they…

Continue reading >

Share this post

Dynamics of Data in Agriculture - New Report Released

Stratus Ag Research recently released the 2nd annual report on farmer practices with and perceptions of field data management software applications.

March 14, 2018 – Our survey found that across North America more farmers are using field data management software to capture field records compared to one year ago.  Agreement is also stronger compared to one year ago, that the need for improved profitability…

Continue reading >

Share this post

Owen Roberts Talks Field Data Management Practices with Stratus Ag Research

2016 Survey by Stratus Ag Research shows gap between precision data collection and use.

May 8, 2017 – Results of the Stratus Ag Research 2016 Field Data Management study show a gap in the collection of data in precision agriculture by farmers, and their management of the data to improve operations. Owen Roberts, director…

Continue reading >

Share this post

AgProfessional Features our Newest Syndicated Market Research Project

Farmer survey highlights need for agronomic data management services

May 8, 2017 – AgProfessional's editor-in-chief speaks with Krista MacLean, project manager with Stratus Ag Research, about findings from a Field Data Management study conducted in 2016. The study, which surveyed 839 U.S. farmers and 709 Canadian farmers, showed a gap between data collection…

Continue reading >

Share this post

10 Years Ago…

Stratus Ag Research conducts an annual survey measuring the use of crop chemicals in a variety of crops. This past summer we surveyed a total of 1,373 wheat growers from across Western Canada, and we learned that the end of single-desk marketing is not the only thing that has changed for the western Canadian wheat grower in the last decade.

November 3, 2014 – What were you doing in 2004?  Here is a brief snapshot of what was going on a decade ago… Mark Zuckerberg launched Facebook. The final episode of “Friends” aired on May 6th. George W. Bush was elected…

Continue reading >

Share this post

What can agribusiness learn from Lady Gaga?

Whether you love or hate her music and politics, there’s no denying that Lady Gaga has built a successful and profitable personal brand. And she’s done so by attracting and retaining a loyal fan base. Could agribusiness take this approach?

October 8, 2014 – Some of you might be questioning the link between a celebrated pop star and the business of agriculture.  There is a connection, though. When it comes to turning followers into fanatics, there’s no doubt that Lady Gaga…

Continue reading >

Share this post