New Report Released:  Canadian Farmers are Planning to Invest in Growth

In 2018 Stratus interviewed 800 farmers across Canada. Farms in the survey had a minimum of $250,000 in annual gross farm sales, but averaged $1.1 million. Most carry significant debt, but still plan to make major purchases over the next five years.

INVESTING THEIR CASH SURPLUS Most farmers report having an investable cash surplus, averaging $218,000 across all farms and exceeding $500,000 on 9% of farms.  Large surpluses are most common in Alberta and least common in Quebec.  The most common investment is…

Are Financial Institutions Meeting The Needs of Canadian Farmers?

Stratus Ag Research recently released the 2018 Performance of Canadian Financial Institutions in Agriculture, a survey of 800 farmers across Canada.

Farmers want to deal with a financial institution that will meet their borrowing needs.  But they also want their institution to understand agriculture and be flexible enough to meet the unique needs of their individual farming operation. In the…

New Report Released:  Ag Retailers Provide Their Opinions on Crop Protection Manufacturers

Ag retailers across North America recently provided Stratus with a thorough assessment of the products, staff and service provided by today's leading crop protection companies.

Clients may use this study to: Determine what retailers need in order to effectively service their farmer customers. Take steps to ensure adequate training and resources so that retailers can effectively support their product in the field. Evaluate their sales…

New Report Released:  Independent Crop Advisor Feedback

Stratus Ag Research recently released the 2018 Canadian Independent Crop Advisor Feedback Report. Designed to measure the expectations for and the effectiveness of seed and crop protection manufacturer engagements with independent crop advisors. The report is a road map for companies to engage with independent agronomists in a meaningful way.

A few of the highlights from the report are included below: Independent crop advisors support companies with products that perform as promised; it is also important that companies stand behind the products they sell. It is important to keep independent…

New Report Released:  Yield and Consistency Drive Soybean Seed Brand Decisions

Stratus Ag Research recently released the 2018 Soybean Seed Focus360 report. Designed to track farmers’ customer experiences and reactions to soybean seed companies’ marketing efforts in Western Canada.

Along with containing the farmer views of the major soybean seed brands in the West, the following are key insights derived from the report: Value and trust are factors considered by farmers when assessing a soybean seed brand, but they…

Dynamics of Data in Agriculture - New Report Released

Stratus Ag Research recently released the 2nd annual report on farmer practices with and perceptions of field data management software applications.

Our survey found that across North America more farmers are using field data management software to capture field records compared to one year ago.  Agreement is also stronger compared to one year ago, that the need for improved profitability…