What can agribusiness learn from Lady Gaga?

Whether you love or hate her music and politics, there’s no denying that Lady Gaga has built a successful and profitable personal brand. And she’s done so by attracting and retaining a loyal fan base. Could agribusiness take this approach?

Some of you might be questioning the link between a celebrated pop star and the business of agriculture.  There is a connection, though. When it comes to turning followers into fanatics, there’s no doubt that Lady Gaga…

Land Stewardship Drives Resistance Management

In January 2014, Stratus surveyed 1,100 Canadian farmers to find out their practices and attitudes about weed resistance management. We found that when it comes to managing resistance, it's clear that most farmers have a positive, proactive attitude.

Most farmers know that the land they work is the most important tool in their toolbox, which is why many have implemented land stewardship plans. Those plans will help to keep their farm operations healthy and viable for years to…

How long have you known your ag retailer?

While price and product availability are table stakes, farm customers say that trust and stability are crucial to an ag retailer’s success.

A recent study conducted by Stratus Ag Research reveals that trust plays a key role when farmers decide how much of their business to give to each retailer. While price and product availability are important factors that farmers consider, the…

Different Retailers Attract Different Customers.

Ag Retailers know that every farmer is unique and that it’s good business to keep those differences in mind when dealing with customers. Retailers can take that to the next level by planning customized approaches for different customer segments.

Stratus Ag Research asked 1,100 Canadian farmers how they decide where to buy their crop inputs. “All farmers need a retailer they can trust.  They want their retailer to have reasonable prices and the right products in stock,”…