New Report Released:  Independent Crop Advisor Feedback

Stratus Ag Research recently released the 2018 Canadian Independent Crop Advisor Feedback Report. Designed to measure the expectations for and the effectiveness of seed and crop protection manufacturer engagements with independent crop advisors. The report is a road map for companies to engage with independent agronomists in a meaningful way.

A few of the highlights from the report are included below: Independent crop advisors support companies with products that perform as promised; it is also important that companies stand behind the products they sell. It is important to keep independent…

News Release: Farm Consolidation Offers Opportunities to Agricultural Retailers Who Adapt

Report on US Channel Power available now.

PUSLINCH, Ontario—Loyal customers are an agricultural retailer’s most valuable assets. In fact, 92 percent of United States farmers who consider themselves loyal to their retailers will recommend them to peers. Yet, retailers must earn and re-earn this…

Retailers Who Deliver Agronomic Services Have More Influence: US Channel Power

Key findings from 2017 US Channel Power study for retailers now available.

In order to strengthen their position, ag retail organizations need to keep up with the changing needs of their farmer customers. In April 2017, we surveyed 1604 farmers across the United States to determine their perceptions of ag retailers, and the…

Survey finds that agronomic “outsourcing” is on the rise

Farmers in Western Canada are "outsourcing". That is they are hiring consultants – skilled individuals who offer agronomic expertise and valuable advice on the ever-changing world of crop production.

Today’s farmers wear many hats; they act as mechanics and engineers, meteorologists and agronomists, business managers and even political activists. In the last 15 years, though, a growing trend has seen farmers “outsourcing” more of these expert…