Corn Seed Resellers Can Influence Seed Brand Decisions – If They Do it Right.

During the winter of 2019, Stratus interviewed over 500 corn farmers from the midwestern United States for the Corn Seed Focus360 report. The results from this survey highlight that although high profits and high yields are still the most important factors that a farmer considers when choosing which corn seed brand(s) to use, the relationship and interaction they have with their reseller has an impact on what they plant.

When it comes to corn seed, there are a lot of considerations a farmer needs to make as they weigh their options among the different brands. So how do they make the tough decision? According to the farmers we surveyed,…

The Journey from Corn Seed Brand Awareness to Use in Eastern Canada

During the winter of 2019, Stratus interviewed 300 corn growers in eastern Canada to get their views on the corn seed brands they intend to purchase for 2019. Although brand positioning and effective channel interactions are important, the journey from brand awareness to actual use demonstrates the importance of being a brand that a grower considers.

Among the corn growers who responded to the survey, 60% of them were aware of the various corn seed brands.  For those respondents who were aware of each brand, 41% of them considered using the brand while 59% ignored the brand even…

Consistent performance is key to corn seed brand decisions

Stratus Ag Research recently released the 2019 Corn Seed Focus360 report for Eastern Canada. This report is designed to enable Seed companies to understand brand experiences and the impact marketing efforts had on eastern Canadian corn growers over time.

Along with containing the grower views of the major corn seed brands in Eastern Canada, the following items are a few key insights derived from the report: Efforts to get a corn seed brand into the consideration set of a…

2018 US Corn and Soybean Seed Dealer Feedback Report Released

Last month, Stratus Ag Research released the 2018 US Corn & Seed Dealer Feedback report, designed to identify things that the dealer network thinks their seed company supplier should do to improve dealer effectiveness. We captured hundreds of Seed Dealer opinions on AgReliant Genetics, Beck's Hybrids, DEKALB/Asgrow, Channel, Golden Harvest and Pioneer.

Along with containing the dealer network views of the major corn and soybean seed brands, the following are key insights derived from the report: Seed dealers agree that product performance is paramount. But after product performance, 50% of seed dealers are…