What Makes Financial Institution Account Managers Effective With Farmers?

Account Managers are a key part of the relationship between farmers and their financial institutions, but not everyone gets an account manager and the quality of their service varies.

In 2018 Stratus interviewed 800 Canadian farmers with over $250,000 in gross farm receipts and found that 74% have an Account Manager with their primary financial institution.  However, the level of service depends on the type of farm and where it is: 94% of…

Are you ready for the next generation of farm operators?

The coming wave of farmer retirements presents an opportunity for financial institutions, but also creates enormous risk.

Stratus interviewed 800 farmers from across Canada in 2018.  They all had gross farm receipts of at least $250,000 and averaged $1.1 million per farm.  As expected, many farms will change hands over the next few years, but not everyone is ready. …

New Report Released:  Company Behaviors Distinguish Highest Rated Companies

Stratus Ag Research recently released the 2018 US Farmer Feedback to Crop Science Companies. The report is designed to enable Crop Protection & Seed companies to strengthen their position with farmers by tracking the extent, quality and impact of their interactions.

Stratus surveyed 1,161 US farmers from all across the US on their perceptions of the leading CP and Seed Companies in North America.  Study Highlights Farmers think mass media advertising is not that useful, but recall of media ads has…

News Release: Farm Consolidation Offers Opportunities to Agricultural Retailers Who Adapt

Report on US Channel Power available now.

PUSLINCH, Ontario—Loyal customers are an agricultural retailer’s most valuable assets. In fact, 92 percent of United States farmers who consider themselves loyal to their retailers will recommend them to peers. Yet, retailers must earn and re-earn this…

Survey finds that agronomic “outsourcing” is on the rise

Farmers in Western Canada are "outsourcing". That is they are hiring consultants – skilled individuals who offer agronomic expertise and valuable advice on the ever-changing world of crop production.

Today’s farmers wear many hats; they act as mechanics and engineers, meteorologists and agronomists, business managers and even political activists. In the last 15 years, though, a growing trend has seen farmers “outsourcing” more of these expert…

One Million Acres of Glyphosate Resistant Weeds in Canada:  Stratus Survey

Farmers across Canada are taking notice, as resistant weeds follow U.S. trends. May 29, 2013, GUELPH, ONTARIO – Canadian farmers are reporting that 1.1 million acres of cropland are infested with species of glyphosate resistant weeds, according to a survey by Stratus Ag Research.

The million acres makes up 1.3% of total crop acres in Canada, but 6.7% of farmers said they have the problem on at least part of their land.  The survey found that 10.9% of farms in eastern Canada are infested, compared to 5.4%…