What do farmers think of grower programs?

It is now common practice for Crop Protection and Seed companies to offer rewards programs designed to encourage farmers to purchase multiple products from their company. But what do farmers think of these programs?

In the fall of 2019, Stratus completed a survey of 1,150 US farmers with an average farm size of 2,300 acres.  The study examined farmer participation in programs in 2019 and the resulting impact on company shares. The study also looked at awareness…

What are farmers looking for in a pre-emergent corn herbicide?

Product choice is a wonderful thing. It provides great opportunities to try something new; yet, it can be frustrating as you try to decide which product will work best for you. How do you make that purchase decision?

Now think about your customer as he tries to decide which crop protection product he should purchase for his crop.  What is going through his mind as he sifts through all the literature, gathers advice from his retailer, and…

US farmers answering surveys…why do they do it?

Busy, busy, busy. That seems to be the mantra today among nearly anyone you speak to and farmers are no different. Yet, amidst their daily chores, farmers will take the time to answer a survey. Why?

During the summer and fall of 2019, Stratus completed a series of Brand Focus360 studies with US farmers.  As they completed the surveys, the farmers were asked about their survey experience (poor to excellent), reasons for completing the survey, and…

Canadian farmers answering surveys…why do they do it?

Busy, busy, busy. That seems to be the mantra today among nearly anyone you speak to and farmers are no different. Yet, amidst their daily chores, farmers will take the time to answer a survey. Why?

In the winter of 2020, Stratus completed a series of Seed Focus360 studies with Canadian farmers.  As they completed the surveys, the farmers were asked about their survey experience (poor to excellent), the reasons they completed the survey and asked…

Do company perceptions matter in the Seed business?

We all know that product performance, especially consistently high yields year-after-year, is the most important driver of success in the Seed business. But what about farmer perceptions of the seed company itself? Does it matter what farmers think of your company as long as the product performs?

Stratus recently completed a survey of 1,000 corn, cotton or soybean growers in the US with an average farm size of 2,300 acres.  Among other things, the study examined farmer perceptions of the 9 leading seed companies on 15 different attributes plus the…

Should Crop Protection Company Reps Spend More Time On Farm?

Crop Protection companies employ reps to promote their products to farmers and retailers. Some companies wonder how much time their reps should spend working directly with farmers. What is the return on investment for their time?

Stratus recently completed a survey of 1,150 US farmers with an average farm size of 2,300 acres.  The study examined the interaction of Crop Protection (CP) company reps with farmers through various field activities and measured the impact of those activities…