What Makes Financial Institution Account Managers Effective With Farmers?

Account Managers are a key part of the relationship between farmers and their financial institutions, but not everyone gets an account manager and the quality of their service varies.

In 2018 Stratus interviewed 800 Canadian farmers with over $250,000 in gross farm receipts and found that 74% have an Account Manager with their primary financial institution.  However, the level of service depends on the type of farm and where it is: 94% of…

Are you ready for the next generation of farm operators?

The coming wave of farmer retirements presents an opportunity for financial institutions, but also creates enormous risk.

Stratus interviewed 800 farmers from across Canada in 2018.  They all had gross farm receipts of at least $250,000 and averaged $1.1 million per farm.  As expected, many farms will change hands over the next few years, but not everyone is ready. …

New Report Released:  Canadian Farmers are Planning to Invest in Growth

In 2018 Stratus interviewed 800 farmers across Canada. Farms in the survey had a minimum of $250,000 in annual gross farm sales, but averaged $1.1 million. Most carry significant debt, but still plan to make major purchases over the next five years.

INVESTING THEIR CASH SURPLUS Most farmers report having an investable cash surplus, averaging $218,000 across all farms and exceeding $500,000 on 9% of farms.  Large surpluses are most common in Alberta and least common in Quebec.  The most common investment is…

Are Financial Institutions Meeting The Needs of Canadian Farmers?

Stratus Ag Research recently released the 2018 Performance of Canadian Financial Institutions in Agriculture, a survey of 800 farmers across Canada.

Farmers want to deal with a financial institution that will meet their borrowing needs.  But they also want their institution to understand agriculture and be flexible enough to meet the unique needs of their individual farming operation. In the…