Do company perceptions matter in the Seed business?

We all know that product performance, especially consistently high yields year-after-year, is the most important driver of success in the Seed business. But what about farmer perceptions of the seed company itself? Does it matter what farmers think of your company as long as the product performs?

Stratus recently completed a survey of 1,000 corn, cotton or soybean growers in the US with an average farm size of 2,300 acres.  Among other things, the study examined farmer perceptions of the 9 leading seed companies on 15 different attributes plus the…

Should Crop Protection Company Reps Spend More Time On Farm?

Crop Protection companies employ reps to promote their products to farmers and retailers. Some companies wonder how much time their reps should spend working directly with farmers. What is the return on investment for their time?

Stratus recently completed a survey of 1,150 US farmers with an average farm size of 2,300 acres.  The study examined the interaction of Crop Protection (CP) company reps with farmers through various field activities and measured the impact of those activities…

New Report Released:  Company Behaviors Distinguish Highest Rated Companies

Stratus Ag Research recently released the 2018 US Farmer Feedback to Crop Science Companies. The report is designed to enable Crop Protection & Seed companies to strengthen their position with farmers by tracking the extent, quality and impact of their interactions.

Stratus surveyed 1,161 US farmers from all across the US on their perceptions of the leading CP and Seed Companies in North America.  Study Highlights Farmers think mass media advertising is not that useful, but recall of media ads has…

News Release: Farm Consolidation Offers Opportunities to Agricultural Retailers Who Adapt

Report on US Channel Power available now.

PUSLINCH, Ontario—Loyal customers are an agricultural retailer’s most valuable assets. In fact, 92 percent of United States farmers who consider themselves loyal to their retailers will recommend them to peers. Yet, retailers must earn and re-earn this…