Corn Seed Resellers Can Influence Seed Brand Decisions – If They Do it Right.

During the winter of 2019, Stratus interviewed over 500 corn farmers from the midwestern United States for the Corn Seed Focus360 report. The results from this survey highlight that although high profits and high yields are still the most important factors that a farmer considers when choosing which corn seed brand(s) to use, the relationship and interaction they have with their reseller has an impact on what they plant.

When it comes to corn seed, there are a lot of considerations a farmer needs to make as they weigh their options among the different brands. So how do they make the tough decision? According to the farmers we surveyed,…

The Journey from Corn Seed Brand Awareness to Use in Eastern Canada

During the winter of 2019, Stratus interviewed 300 corn growers in eastern Canada to get their views on the corn seed brands they intend to purchase for 2019. Although brand positioning and effective channel interactions are important, the journey from brand awareness to actual use demonstrates the importance of being a brand that a grower considers.

Among the corn growers who responded to the survey, 60% of them were aware of the various corn seed brands.  For those respondents who were aware of each brand, 41% of them considered using the brand while 59% ignored the brand even…

Consistent performance is key to corn seed brand decisions

Stratus Ag Research recently released the 2019 Corn Seed Focus360 report for Eastern Canada. This report is designed to enable Seed companies to understand brand experiences and the impact marketing efforts had on eastern Canadian corn growers over time.

Along with containing the grower views of the major corn seed brands in Eastern Canada, the following items are a few key insights derived from the report: Efforts to get a corn seed brand into the consideration set of a…

US Cotton Growers Expand Acres Planted With New Herbicide Traits

In 2019, US cotton growers intend to plant the new herbicide traits (Enlist or Xtend) on 69% of total cotton acres; up from 61% last year.

During the late winter of 2019, Stratus interviewed 350 cotton growers to ask about their experiences in 2018, their views about the performance of each cotton seed brand and trait, and their planting intentions for 2019. The study found that Enlist or Xtend varieties…

Cotton Seed Brand Decisions Getting More Complex

Stratus Ag Research recently released the 2019 Cotton Seed & Trait Focus360 report. This report is designed is to enable Seed companies to understand evolving grower perceptions of cotton seed brands and traits.

Along with containing the grower views of the major cotton seed and trait brands in the USA, the following are a few key insights derived from the report. High yields drive seed brand decisions. Beyond yields, growers differ in their…

More than Just Yield - Importance of Secondary Attributes on the Rise for Canola Growers

In the fall of 2018, Stratus interviewed over 500 canola farmers from western Canada for the Canola Seed Focus360 report. The results from this survey highlight that yield and profitability are still the most important factors that farmers consider when choosing a brand of canola seed. Farmers are also now paying more attention to hybrids that also include other “key” attributes like clubroot tolerance and traits affecting harvestability.

Clubroot: The importance of clubroot is a growing concern for farmers in Alberta, Manitoba and Saskatchewan. The impact of this disease can be devastating, and incidence is increasing across western Canada (source: Canola Council)  Based on this, it is…