What touchpoints have the greatest reach and effectiveness for crop protection products?

Touch, one of the five senses, is an important way of learning about a physical object. Now consider touch as a metaphor for communicating with your customers. Through a long list of contact points, a company can ‘touch’ a customer to share ideas, to provide information about the features and benefits of their product, or to simply ‘keep in touch’. The list is indeed long, but which company touchpoints have the greatest reach and effectiveness with their customers?

In the summer and fall of 2019, Stratus completed a series of Brand Focus360 surveys with Canadian farmers. One of the markets studied was Eastern Canadian soybean herbicides, a market influenced by end market use (crush vs. Identity Preserved) and…

New Report Released:  Yield and Consistency Drive Soybean Seed Brand Decisions

Stratus Ag Research recently released the 2018 Soybean Seed Focus360 report. Designed to track farmers’ customer experiences and reactions to soybean seed companies’ marketing efforts in Western Canada.

Along with containing the farmer views of the major soybean seed brands in the West, the following are key insights derived from the report: Value and trust are factors considered by farmers when assessing a soybean seed brand, but they…

2018 US Corn and Soybean Seed Dealer Feedback Report Released

Last month, Stratus Ag Research released the 2018 US Corn & Seed Dealer Feedback report, designed to identify things that the dealer network thinks their seed company supplier should do to improve dealer effectiveness. We captured hundreds of Seed Dealer opinions on AgReliant Genetics, Beck's Hybrids, DEKALB/Asgrow, Channel, Golden Harvest and Pioneer.

Along with containing the dealer network views of the major corn and soybean seed brands, the following are key insights derived from the report: Seed dealers agree that product performance is paramount. But after product performance, 50% of seed dealers are…