New Report Released:  Yield and Consistency Drive Soybean Seed Brand Decisions

Stratus Ag Research recently released the 2018 Soybean Seed Focus360 report. Designed to track farmers’ customer experiences and reactions to soybean seed companies’ marketing efforts in Western Canada.

April 13, 2018 – Along with containing the farmer views of the major soybean seed brands in the West, the following are key insights derived from the report: Value and trust are factors considered by farmers when assessing a soybean seed brand, but they…

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2018 US Corn and Soybean Seed Dealer Feedback Report Released

Last month, Stratus Ag Research released the 2018 US Corn & Seed Dealer Feedback report, designed to identify things that the dealer network thinks their seed company supplier should do to improve dealer effectiveness. We captured hundreds of Seed Dealer opinions on AgReliant Genetics, Beck's Hybrids, DEKALB/Asgrow, Channel, Golden Harvest and Pioneer.

April 4, 2018 – Along with containing the dealer network views of the major corn and soybean seed brands, the following are key insights derived from the report: Seed dealers agree that product performance is paramount. But after product performance, 50% of seed dealers are…

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