US Cotton Growers Expand Acres Planted With New Herbicide Traits

In 2019, US cotton growers intend to plant the new herbicide traits (Enlist or Xtend) on 69% of total cotton acres; up from 61% last year.

During the late winter of 2019, Stratus interviewed 350 cotton growers to ask about their experiences in 2018, their views about the performance of each cotton seed brand and trait, and their planting intentions for 2019. The study found that Enlist or Xtend varieties…

Cotton Seed Brand Decisions Getting More Complex

Stratus Ag Research recently released the 2019 Cotton Seed & Trait Focus360 report. This report is designed is to enable Seed companies to understand evolving grower perceptions of cotton seed brands and traits.

Along with containing the grower views of the major cotton seed and trait brands in the USA, the following are a few key insights derived from the report. High yields drive seed brand decisions. Beyond yields, growers differ in their…

Are Crop Protection Companies Wasting Money on Advertising?

Many farmers think that advertising is a waste of money. But does advertising have an impact on what farmers buy? Or are there other ways crop protection companies could invest their resources more effectively?

Early in 2019 Stratus interviewed 2,300 farmers across the US and Canada to ask about their interactions with crop protection companies; and to see how those interactions affected product use. Crop protection companies want to grow their business.  One approach is…

Farmers buy more from companies who contact them directly and offer attractive programs

Stratus Ag Research recently released the 2018 Farmer Feedback report for Crop Protection companies in the US and Canada. The purpose of this study is to enable Crop Protection companies to strengthen their relationship with farmers by tracking the extent, quality and impact of their interactions with farmers.

The following are a few key insights derived from the USA report. For major CP companies, the primary growth opportunity is to get existing customers to use more of their products (not to find new customers).  Direct mail is…

Stratus Report Released: Spread of Glyphosate Resistance is Slowing

9th annual survey of thousands of U.S. farmers shows the results of their good stewardship.

Stratus Ag Research has tracked glyphosate weed resistance since 2010 and PPO Inhibitor resistance since 2016.  Stratus has tracked glyphosate weed resistance since 2010 and PPO Inhibitor resistance since 2016.  Over that time a total of 36,312 surveys have been completed by growers.…

New Report Released:  Ag Retailers Provide Their Opinions on Crop Protection Manufacturers

Ag retailers across North America recently provided Stratus with a thorough assessment of the products, staff and service provided by today's leading crop protection companies.

Clients may use this study to: Determine what retailers need in order to effectively service their farmer customers. Take steps to ensure adequate training and resources so that retailers can effectively support their product in the field. Evaluate their sales…