New Report Released:  Yield and Consistency Drive Soybean Seed Brand Decisions

Stratus Ag Research recently released the 2018 Soybean Seed Focus360 report. Designed to track farmers’ customer experiences and reactions to soybean seed companies’ marketing efforts in Western Canada.

Along with containing the farmer views of the major soybean seed brands in the West, the following are key insights derived from the report: Value and trust are factors considered by farmers when assessing a soybean seed brand, but they…

New Report Released – Successful Wholesalers Focus on Logistics and Quality Communication

2018 Report on Wholesaler Performance in Western Canada Released.

Our survey of independent ag retailers in western Canada found that support is highest for wholesalers who understand the value of communication.  Successful wholesalers focus on driving logistical efficiencies and ensure effective communication with customers. The report contains performance…

AgProfessional Features our Newest Syndicated Market Research Project

Farmer survey highlights need for agronomic data management services

AgProfessional's editor-in-chief speaks with Krista MacLean, project manager with Stratus Ag Research, about findings from a Field Data Management study conducted in 2016. The study, which surveyed 839 U.S. farmers and 709 Canadian farmers, showed a gap between data collection…

Survey finds that agronomic “outsourcing” is on the rise

Farmers in Western Canada are "outsourcing". That is they are hiring consultants – skilled individuals who offer agronomic expertise and valuable advice on the ever-changing world of crop production.

Today’s farmers wear many hats; they act as mechanics and engineers, meteorologists and agronomists, business managers and even political activists. In the last 15 years, though, a growing trend has seen farmers “outsourcing” more of these expert…