Is technology adoption translating into real benefits on farm?

A lot has been said in the media about the digital revolution in agriculture, but how can farmers expect to benefit from all this new technology? Our data from the last three years shows that farmers are increasingly using field data management software on their farms. But, does this use translate into tangible benefits on-farm? What benefits are farmers attributing to software use and are there differences among farmers?

In December of 2019, Stratus surveyed 846 farmers across the United States on their use and perceptions of the many field data management software brands on the market today.  Understanding how farmers intend to use the software, the benefits they expect…

Farmers Want Value For Their Money

Most farmers in Western Canada prefer original Crop Protection brands over generics, but it comes down to value for money.

In the fall of 2018, Stratus interviewed over 700 farmers from Western Canada for the Generic Crop Protection Use & Attitude report. The participating farmers averaged 3,500 acres. 75% were grain farms, 20% were mixed grain/livestock operations and 5% were Hutterite colonies. More than twice…

Most farmers prefer original Crop Protection brands, but value for money drives purchase decisions

Stratus Ag Research recently released the 2018 Generic Crop Protection Product Use & Attitude report. The primary purpose of this study is to better understand farmer attitudes and behaviours regarding the use of generic crop protection products (and inoculants) in Western Canada. The secondary purpose of the study is to define the current position of FNA (AgraCity), assess the perceived strengths/weaknesses of the FNA offer and determine the level of farmer interest in purchasing from FNA now and in the future.

The following are a few key insights derived from the report. Generic herbicides are used extensively especially at the pre-seed and post-emergent timing. Use in 2018 would have been higher, but narrow price differentials, performance concerns and lack of availability prevented…

Credit Unions have the best overall knowledge of their farm customers business

Farmers reported big differences across institutions in the Account Managers’ understanding of their farm. Almost half of farmers gave their account manager a high score for “Overall knowledge of your farming business”, but some financial institutions are much better than others.

In 2018 Stratus interviewed 800 farmers from across Canada about their financial institutions. Credit Unions are the best at having an overall knowledge of their customers’ farming business; perhaps because they tend to be both local and full-service.  FCC is…

It’s More Than Just Yield and Profitability Driving Canola Seed Brand Decisions in Western Canada

Stratus Ag Research recently released the 2018 Canola Seed Focus360 report. This report is designed to track growers’ experiences and reactions to the marketing efforts of the canola seed companies in Western Canada.

Along with containing the grower views of the major canola seed brands in the West, the following are key insights derived from the report. High profits and high yield continue to be the most important factors to growers when choosing…

What Makes Financial Institution Account Managers Effective With Farmers?

Account Managers are a key part of the relationship between farmers and their financial institutions, but not everyone gets an account manager and the quality of their service varies.

In 2018 Stratus interviewed 800 Canadian farmers with over $250,000 in gross farm receipts and found that 74% have an Account Manager with their primary financial institution.  However, the level of service depends on the type of farm and where it is: 94% of…