What is the must-have software feature for farmers?

Data over the past three years has shown us that farmers are increasingly using field data management software on their farms. But, what does it mean to be a software user? How extensively are farmers using the software features available and what are they most interested in using in the future?

In December of 2019, Stratus surveyed over 1,500 farmers across North America on their use and perceptions of the field data management software brands on the market today.  Understanding how farmers intend to use the software, the benefits they expect to…

Should Crop Protection Company Reps Spend More Time On Farm?

Crop Protection companies employ reps to promote their products to farmers and retailers. Some companies wonder how much time their reps should spend working directly with farmers. What is the return on investment for their time?

Stratus recently completed a survey of 1,150 US farmers with an average farm size of 2,300 acres.  The study examined the interaction of Crop Protection (CP) company reps with farmers through various field activities and measured the impact of those activities…

The #AgTech Industry Is Booming; But What is Actually Happening on Farm?

The Ag Tech industry is well-funded and the product offerings at the farm-gate are many and varied, but how much of what is being developed is being used on farm today?

Google “Ag Tech” or search #agtech on social media and you will be overrun with stories of the technology that is propelling our industry into what has been coined by many as the “digital revolution”.  …

‘Easy to Use’ is a must for software developers

In November of 2018, Stratus Ag Research interviewed 1,560 farmers from across North America and asked what was important to them in their choice of field data management software.

Software that is easy to use is the most important factor and it is also a strong driver of preferred software brands. There was very little difference between Canadian and US farmers in the top 5 most important factors. However, when…

Use of Data Management Software on Canadian Farms Jumped in 2018

This past winter, Stratus Ag Research released the 2018 Dynamics of Data in Agriculture report. This report is designed to track the use and perceptions of field data management software platforms available to today’s farmer.

We interviewed 1,560 farmers from across North America and gathered software user perceptions of the major field data management software brands on the market today.  Including Cimate – FieldView, AGRIAN, AgFiniti/SMS – Ag Leader, John Deere Ops Centre, Trimble…

Corn Seed Resellers Can Influence Seed Brand Decisions – If They Do it Right.

During the winter of 2019, Stratus interviewed over 500 corn farmers from the midwestern United States for the Corn Seed Focus360 report. The results from this survey highlight that although high profits and high yields are still the most important factors that a farmer considers when choosing which corn seed brand(s) to use, the relationship and interaction they have with their reseller has an impact on what they plant.

When it comes to corn seed, there are a lot of considerations a farmer needs to make as they weigh their options among the different brands. So how do they make the tough decision? According to the farmers we surveyed,…