Consistent performance and high yields are key to soybean seed brand decisions.

Stratus Ag Research recently released the 2019 Soybean Seed Focus360 report for Western Canada. This report is designed to enable Seed companies to understand brand experiences and the impact marketing efforts had on western Canadian soybean growers.

Along with containing the grower views of the major soybean seed brands in western Canada, the following items are a few key insights derived from the report: Soybean brands get considered and used when the retailer is involved through grower…

The Journey from Corn Seed Brand Awareness to Use in Eastern Canada

During the winter of 2019, Stratus interviewed 300 corn growers in eastern Canada to get their views on the corn seed brands they intend to purchase for 2019. Although brand positioning and effective channel interactions are important, the journey from brand awareness to actual use demonstrates the importance of being a brand that a grower considers.

Among the corn growers who responded to the survey, 60% of them were aware of the various corn seed brands.  For those respondents who were aware of each brand, 41% of them considered using the brand while 59% ignored the brand even…

Consistent performance is key to corn seed brand decisions

Stratus Ag Research recently released the 2019 Corn Seed Focus360 report for Eastern Canada. This report is designed to enable Seed companies to understand brand experiences and the impact marketing efforts had on eastern Canadian corn growers over time.

Along with containing the grower views of the major corn seed brands in Eastern Canada, the following items are a few key insights derived from the report: Efforts to get a corn seed brand into the consideration set of a…

US Cotton Growers Expand Acres Planted With New Herbicide Traits

In 2019, US cotton growers intend to plant the new herbicide traits (Enlist or Xtend) on 69% of total cotton acres; up from 61% last year.

During the late winter of 2019, Stratus interviewed 350 cotton growers to ask about their experiences in 2018, their views about the performance of each cotton seed brand and trait, and their planting intentions for 2019. The study found that Enlist or Xtend varieties…

Cotton Seed Brand Decisions Getting More Complex

Stratus Ag Research recently released the 2019 Cotton Seed & Trait Focus360 report. This report is designed is to enable Seed companies to understand evolving grower perceptions of cotton seed brands and traits.

Along with containing the grower views of the major cotton seed and trait brands in the USA, the following are a few key insights derived from the report. High yields drive seed brand decisions. Beyond yields, growers differ in their…

Are Crop Protection Companies Wasting Money on Advertising?

Many farmers think that advertising is a waste of money. But does advertising have an impact on what farmers buy? Or are there other ways crop protection companies could invest their resources more effectively?

Early in 2019 Stratus interviewed 2,300 farmers across the US and Canada to ask about their interactions with crop protection companies; and to see how those interactions affected product use. Crop protection companies want to grow their business.  One approach is…