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New Report Released – Successful Wholesalers Focus on Logistics and Quality Communication

2018 Report on Wholesaler Performance in Western Canada Released.

Our survey of independent ag retailers in western Canada found that support is highest for wholesalers who understand the value of communication.  Successful wholesalers focus on driving logistical efficiencies and ensure effective communication with customers.

The report contains performance trend ratings for wholesale distributors operating in western Canada, CP and canola seed share positions, contact frequency and a review of online tools and business services.

Wholesale distributors use this report to:

  • Benchmark their performance vs. competitors.
  • Inform plans to grow share of customer.

Seed and CP manufacturers use this report to:

  • Identify high performing distributors; determine strengths and weaknesses.
  • Determine distribution needs of independent dealers.

Contact Matt McBean at (780) 832-2654 or MattMcBean@StratusResearch.com to learn more.

By Project Manager

Matt has over 10 years of experience working in ag retail, his skills ranging from facility management to business development and support. Matt now holds the designation of Certified Marketing Research Professional (CMRP) which indicates that he is trained in all aspects of market research. Given his extensive involvement in various roles within the industry, Matt has a keen ability to represent producers and product/service providers, offering valuable business solutions for customers.

T:  780.832.2654 E:  MattMcBean@stratusresearch.com