Brand Focus360

Enables crop protection companies to build better brand strategy by using grower insight for all aspects of the marketing mix. The study is used by clients to:

  • Identify ways to improve the quality of their customer experience.

  • Establish clear product positions based on factors that drive grower decisions.

  • Identify competitive advantages based on grower perceptions of product strengths/weaknesses.

  • Assess the impact of their advertising campaigns; provide guidance to communication agencies.

  • Define communication messages that resonate with growers.

  • Evaluate the effectiveness of their direct contact with farmers.

  • Consider the risks associated with price changes.

  • Identify ways to strengthen retailer support and effectiveness.

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