Enables crop protection companies to build better brand strategy by using grower insight for all aspects of the marketing mix. The study is used by clients to:
Identify ways to improve the quality of their customer experience.
Establish clear product positions based on factors that drive grower decisions.
Identify competitive advantages based on grower perceptions of product strengths/weaknesses.
Assess the impact of their advertising campaigns; provide guidance to communication agencies.
Define communication messages that resonate with growers.
Evaluate the effectiveness of their direct contact with farmers.
Consider the risks associated with price changes.
Identify ways to strengthen retailer support and effectiveness.
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