Enables crop protection companies to build better brand strategy by using grower insight for all aspects of the marketing mix. The study is used by clients to:
Establish clear product positions based on factors that drive grower decisions.
Identify competitive advantages based on grower perceptions of product strengths/weaknesses.
Understand product vulnerabilities based on actual user experience.
Define communication messages that resonate with growers.
Provide guidance and objectives to communication agencies.
Evaluate the effectiveness of their direct contact with farmers.
Focus resources on improvements needed to build retailer support for their products.
Understand the impact of price changes on farmer buying decisions.
Interested in this product?Contact Us