Brand Focus360

Enables crop protection companies to build better brand strategy by using grower insight for all aspects of the marketing mix. The study is used by clients to:

  • Establish clear product positions based on factors that drive grower decisions.

  • Identify competitive advantages based on grower perceptions of product strengths/weaknesses.

  • Understand product vulnerabilities based on actual user experience.

  • Define communication messages that resonate with growers.

  • Provide guidance and objectives to communication agencies.

  • Evaluate the effectiveness of their direct contact with farmers.

  • Focus resources on improvements needed to build retailer support for their products.

  • Understand the impact of price changes on farmer buying decisions.

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