Enables crop protection and seed companies to maximize channel support by knowing which factors drive channel behavior and how manufacturers are viewed by the channel. The study is used by clients to:
Establish strategies to improve performance on important factors that drive retailer support.
Avoid resourcing factors that do not matter.
Evaluate the performance of their sales force and identify training and development needs.
Establish appropriate promotional strategies to reach retailers more effectively.
Develop optimum strategies to reach growers recognizing retailer needs and approaches.
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