Enables crop protection, seed and fertilizer companies to enhance their position with ag retailers by understanding the strengths and limitations of each retail organization, as perceived by farmers. This study is used by clients to:
Focus their resources on the most effective retail organizations; those with the most power to influence farmer decisions.
Design more appropriate retailer support programs, designed to fit the strengths of each retail organization.
Engage in more meaningful discussions with key accounts; focusing discussions on input from farm customers.
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