Dynamics Of Data in Agriculture

The purpose of this study is to enable field data management software providers to evaluate the effectiveness of their marketing strategies and thereby provide the information they need to implement strategies to grow. Clients are expected to use this information to: Establish clear positioning in the digital ag space based on factors that drive farmer decisions. Consider the demographics of today’s software user in company growth projections. Determine key features and benefits to focus in on with company sales and marketing tactics. Assess the impact of their advertising campaigns; provide guidance to communication agencies. Measure user perceptions of software strengths and weaknesses relative to competitors.

  • Profile of farmers who have adopted/will adopt field data management software.

  • Reasons for adopting field data management software including external factors.

  • Importance and use of features of field data management software solutions.

  • Awareness, familiarity and use of field data management software brands.

  • Perceptions of brands; strengths and weaknesses relative to competitors.

  • Satisfaction and willingness to recommend ratings for field data management software brands.

  • Extent software is meeting, exceeding or falling short of expectations.

  • Recall of media (traditional, social and digital) promotion of field data management software brands.

  • Measure direct contact by company reps and discussions with key influencers.

  • How data is captured, stored and analyzed.

  • Concerns about data protection and ownership.

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