Identify opportunities for providers of data management software to keep up with changing farmer expectations and competitive standards.

  • Profile of farmers who have adopted/will adopt field data management software.

  • Plans for future adoption of field data management software.

  • Reasons for adopting field data management software including external factors.

  • Farm management decisions made using software.

  • Important features of field data management software solutions (new and existing).

  • Awareness, familiarity and use of field data management software brands.

  • Performance and satisfaction ratings for field data management software brands

  • How data is captured, stored and analyzed.

  • Sources of information and key influencers when it comes to field data management software.

  • Concerns about data protection and ownership.

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