Seed Channel Feedback

The study is used by clients to:

  • Establish strategies to improve performance on important factors that drive retailer support.

  • Avoid resourcing factors that do not contribute to retailer support.

  • Evaluate the performance of their sales force; identify training and development needs.

  • Establish appropriate promotional strategies to reach retailers more effectively.

  • Develop optimum strategies to reach growers recognizing retailer needs and approaches.

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