Seed Focus360

Enables seed companies to build better brand strategy by using grower insight for all aspects of the marketing mix. The study is used by clients to:

  • Establish clear brand positions based on factors that drive grower decisions.

  • Identify competitive advantages based on grower perceptions of product strengths/weaknesses.

  • Understand product vulnerabilities based on actual user experience.

  • Define communication messages that resonate with growers.

  • Provide guidance and objectives to communication agencies.

  • Develop strategies to improve the effectiveness of their retailers.

  • Evaluate the effectiveness of their direct contact with farmers.

Interested in this product?

Contact Us