Enables seed companies to build better brand strategy by using grower insight for all aspects of the marketing mix. The study is used by clients to:
Establish clear brand positions based on factors that drive grower decisions.
Identify competitive advantages based on grower perceptions of product strengths/weaknesses.
Understand product vulnerabilities based on actual user experience.
Define communication messages that resonate with growers.
Provide guidance and objectives to communication agencies.
Develop strategies to improve the effectiveness of their retailers.
Evaluate the effectiveness of their direct contact with farmers.
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