Hybrid Evaluation and Intentions

Enables seed companies to strengthen their market position by understanding the strengths and limitations of individual hybrids based on real field level grower experience. The study is used by clients to:

  • Promote their hybrids and traits based on independent third party data.

  • Focus resources in geographic regions with strong variety performance.

  • Identify competitor weaknesses.

  • Predict trends in brand share.

Interested in this product?

Contact Us