Whole Farm Analysis

The study is used by clients to:

  • Design integrated seed plus crop protection strategies based on grower purchasing behavior.

  • Create whole farm customer strategies with knowledge of competitor positions.

  • Quantify the opportunity to grow share with growers that meet a specific profile.

  • Select vulnerable competitor brands for growth among targeted customer groups.

  • Quantify the role of seed brands in leveraging or blocking crop protection lines.

  • Design more effective programs knowing which brands are most powerful in lifting portfolio sales.

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