Whole Farm Analysis
The study is used by clients to:
Design integrated seed plus crop protection strategies based on grower purchasing behavior.
Create whole farm customer strategies with knowledge of competitor positions.
Quantify the opportunity to grow share with growers that meet a specific profile.
Select vulnerable competitor brands for growth among targeted customer groups.
Quantify the role of seed brands in leveraging or blocking crop protection lines.
Design more effective programs knowing which brands are most powerful in lifting portfolio sales.
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