Kent Fraser
Research Experience
In the first part of my career, in ag marketing, I was a keen user of market research to help with critical decisions. I’ve been helping clients with their important business decisions since joining Stratus in 2001.
Background
I worked at a major crop protection company for 17 years, mostly managing major brands before directing the company’s North American herbicide portfolio.
Ag Connection
I was raised in the city, but never far from agriculture. I’m part of the fifth consecutive generation of the family to work in this industry. Both sides of the family farm in Manitoba.
Hometown
Calgary, Alberta, Canada
Education
B.Sc. (Agr) – University of Saskatchewan
Favourite Sporting Event
Hockey
Favourite City
Cypress Mountain
Related Insights
What Makes Financial Institution Account Managers Effective With Farmers?
Account Managers are a key part of the relationship between farmers and their financial institutions, but not everyone gets an account manager and the quality of their service varies.
Are You Ready for the Next Generation of Farm Operators?
The coming wave of farmer retirements presents an opportunity for financial institutions, but also creates enormous risk.
Are Financial Institutions Meeting The Needs of Canadian Farmers?
Stratus Ag Research recently released the 2018 Performance of Canadian Financial Institutions in Agriculture, a survey of 800 farmers across Canada.