Kristine Waddell
Research Experience
I became interested in using data to tell a story during my Masters’ degree and continued to use research to drive decision making through my career before joining Stratus.
Background
I’ve had various roles in the ag industry over the last 15 years including sales, agronomy, research and marketing.
Ag Connection
I grew up around ag – my uncle had a mixed farm that I loved being on at any opportunity. I decided that I wanted to be a ‘crop doctor’ when I grew up.
Hometown
Saskatoon, Saskatchewan, Canada
Education
B.Sc. (Agronomy), M.Sc. (Weed Science) – University of Manitoba
Favourite Activity
Hiking in the mountains
Favourite Crop
Wheat
Related Insights
Corn Seed Resellers Can Influence Seed Brand Decisions – If They Do it Right
During the winter of 2019, Stratus interviewed over 500 corn farmers from the midwestern United States for the Corn Seed Focus360 report. The results from this survey highlight that although high profits and high yields are still the most important…
More than Just Yield - Importance of Secondary Attributes on the Rise for Canola Growers
In the fall of 2018, Stratus interviewed over 500 canola farmers from western Canada for the Canola Seed Focus360 report. The results from this survey highlight that yield and profitability are still the most important factors that farmers consider…
It's More Than Just Yield and Profitability Driving Canola Seed Brand Decisions in Western Canada
Stratus Ag Research recently released the 2018 Canola Seed Focus360 report. This report is designed to track growers’ experiences and reactions to the marketing efforts of the canola seed companies in Western Canada.