Michael Reidy

Market Research Manager

RESEARCH EXPERIENCE

I began my career with Stratus in 2008 using my experience in both crop protection and seed to create syndicated studies focused on Eastern Canada and horticultural markets. Since then, I have expanded my research portfolio to include many other study types.

BACKGROUND

R&D, Communications and Marketing roles with two leading crop protection/seed companies.

AG CONNECTION

I grew up in rural Norfolk County. In my youth, I spent many summers working on local farms resulting in a diverse crop exposure: apples, processing carrots, tart cherries, corn, soybeans, and tobacco. This exposure, combined with experience from my grandparents’ beef farm in Perth County, helped guide me to consider agriculture as a career.

HOMETOWN

Belwood, Ontario, Canada

EDUCATION

B.Sc. (Agr) and M.Sc. – University of Guelph, MBA – Wilfred Laurier University

Favourite Activity

Interior (canoe) camping with family

Favourite Breakfast

Bircher Museli (pear/cardamom cold oats — amazing!)

Related Insights

Is Your Distribution Network Working for You?

August 6, 2020

By

Michael Reidy

If you have ever played a team sport, you recognize quickly that some teams are better than others. In some cases, a team without any apparent star talent rises through the standings to become a contender for…
What Are Farmers Looking for in a Pre-Emergent Corn Herbicide?

July 21, 2020

By

Michael Reidy

Product choice is a wonderful thing. It provides great opportunities to try something new; yet, it can be frustrating as you try to decide which product will work best for you. How do you make that purchase…
What Touchpoints Have the Greatest Reach and Effectiveness for Crop Protection Products?

June 9, 2020

By

Michael Reidy

Touch, one of the five senses, is an important way of learning about a physical object. Now consider touch as a metaphor for communicating with your customers. Through a long list of contact points, a company can…