Michael Reidy

Market Research Manager

Research Experience

I began my career with Stratus in 2008 using my experience in both crop protection and seed to create syndicated studies focused on Eastern Canada and horticultural markets. Since then, I have expanded my research portfolio to include many other study types.


R&D, Communications and Marketing roles with two leading crop protection/seed companies.

Ag Connection

I grew up in rural Norfolk County. In my youth, I spent many summers working on local farms resulting in a diverse crop exposure: apples, processing carrots, tart cherries, corn, soybeans, and tobacco. This exposure, combined with experience from my grandparents’ beef farm in Perth County, helped guide me to consider agriculture as a career.


Belwood, Ontario, Canada


B.Sc. (Agr) and M.Sc. – University of Guelph, MBA – Wilfred Laurier University

Favourite Activity

Interior (canoe) camping with family 

Favourite Breakfast

Bircher Museli (pear/cardamom cold oats — amazing!)