Mike Weddel
Research Experience
I started Stratus in 1996, when I saw the need for companies to base decisions on a broader range of data.
Background
I worked for one of the major crop protection companies for 22 years in various sales and marketing roles.
Ag Connection
My family’s farm was near Sharon, Ontario from 1804 to 1995. I also grew up with a father who worked in ag retail sales his entire career.
Hometown
Guelph, Ontario, Canada
Education
B.Sc. (Agr) – University of Guelph
Favourite Sport Event
The Masters
Favourite City
Florence, Italy
Related Insights
What Do Farmers Think of Grower Programs?
It is now common practice for Crop Protection and Seed companies to offer rewards programs designed to encourage farmers to purchase multiple products from their company. But what do farmers think of these programs?
Product Knowledge for Crop Protection Retailers – How Important Is It?
How much do retailers need to know about a crop protection product to feel comfortable recommending it to their farm customers? Will they recommend a product based on its reputation, or do they need to know its strengths, weaknesses, and technical…
US Farmers Answering Surveys…Why Do They Do It?
Busy, busy, busy. That seems to be the mantra today among nearly anyone you speak to and farmers are no different. Yet, amidst their daily chores, farmers will take the time to answer a survey. Why?