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How Ag Retailers Gain Influence
It is a commonly recognized fact that ag retailers have a huge impact on crop protection product decisions made by farmers. But why do some farmers say that their retailer has more influence on their decisions than other farmers? That’s a complex question with many possible explanations. It could be the length of…
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Is Your Distribution Network Working for You?
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If you have ever played a team sport, you recognize quickly that some teams are better than others. In some cases, a team without any apparent star talent rises through the standings to become a contender for…
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What Are Farmers Looking for in a Pre-Emergent Corn Herbicide?
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Product choice is a wonderful thing. It provides great opportunities to try something new; yet, it can be frustrating as you try to decide which product will work best for you. How do you make that purchase…
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What Touchpoints Have the Greatest Reach and Effectiveness for Crop Protection Products?
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Touch, one of the five senses, is an important way of learning about a physical object. Now consider touch as a metaphor for communicating with your customers. Through a long list of contact points, a company can…
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Consistent Performance Is Key to Corn Seed Brand Decisions
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Stratus Ag Research recently released the 2019 Corn Seed Focus360 report for Eastern Canada. This report is designed to enable Seed companies to understand brand experiences and the impact marketing efforts had on…
